The widespread adoption of Internet-enabled devices – smart phones, tablets, laptops and PCs – enable consumers to shop online, anywhere, anytime – especially this holiday season. According to IBM, 24% of consumers used a mobile device to visit a retailer’s site over Thanksgiving & Black Friday, up from 14.3% in 2011.
As we shared earlier this week , while Cyber Monday remained the busiest online shopping day of the year – representing an astounding $2.1 billion in online sales from U.S. Visa account holders – Visa’s network has seen seven days that topped more than $1 billion in online sales in the U.S. this holiday season.
In the following video, Bill Gajda, Head of Global Mobile Products for Visa, shares his view on how innovations in mobile and payment technology, including near-field communications, are changing the landscape of commerce this holiday season and into the future.
Posted by: Jennifer Schulz, Global Head of eCommerce on December 20, 2012 at 1:00 pm