Ricardo Fort, Visa SVP Global Sponsorship Marketing, (middle) joined FIFA President Joseph S. Blatter (left) and FIFA Secretary General Jérôme Valcke (right) for Visa’s sponsorship renewal announcement at the Home of FIFA in Zurich.
In a small ceremony at the Home of FIFA today in Zurich, Visa was proud to formalize the continuation of our sponsorship of FIFA as the exclusive partner in the financial services product category for another eight years through 2022. The agreement maintains the unity of the world’s favorite sport with the world’s leading payment brand, a strategic relationship that features shared core values of market leadership, global ubiquity, acceptance and public awareness.
Under the leadership of President Blatter, this exciting period will see the FIFA World CupTM staged in first-time markets of Russia (in 2018) and Qatar (in 2022) – the latter being the first time ever for the event being staged in the Middle East. Additionally, the 2015 FIFA Women’s World CupTM will also highlight more than 40 other FIFA championships to be held during that time period. Through our relationship with FIFA, Visa will truly be “everywhere you want be” in celebration of football.
The FIFA partnership is a particularly important one for Visa, enabling us to work with the world football community to drive business objectives with our global clients, benefit communities and connect more with fans. As we look to the future, we will draw on the success of the past to provide unique experiences for our clients around FIFA’s signature events. Concurrently, we will work to make a strong impact in global communities and to create more pathways for people to enter the formal financial system.
In late December Visa launched its marketing campaign for the 2014 FIFA World CupTM in Brazil. Today’s announcement enables us to not only look forward to the global campaign rollout in March and the historic event that will take place in June and July across Brazil, but also begin to build on those plans for a long future with FIFA.
Posted by: Ricardo Fort, SVP of Global Sponsorship Marketing, Visa Inc. on January 14, 2014 at 5:32 pm