Viewpoints

Visa’s Blog – Visa Viewpoints

PERSPECTIVES ON DIGITAL CURRENCY

Sep 5, 2013

Canada

Lights, Camera, ACTION! Visa Celebrates 16 Years of Toronto International Film Festival Sponsorship

The film and entertainment industry spotlight is on Toronto from today through September 15th as the city welcomes hundreds of thousands attendees to the 38th Toronto International Film Festival, commonly known as TIFF. Now an established hotspot for celebrities, filmmakers, film buffs and industry insiders alike, Visa returns for its 16th year as a key TIFF sponsor and we’re delighted to extend the glamorous world of TIFF to Visa Infinite cardholders.

This year, in addition to offering cardholders a wide variety of sought after festival perks such as advance ticket access and a dedicated priority ticket line, we’re launching an exciting red carpet contest. Called the “Visa Infinite Red Carpet Experience” the contest presents a chance to walk the red carpet alongside some of Hollywood’s biggest stars at an exclusive festival premiere.  And because no red carpet event is complete without star treatment, the contest also includes salon hair and makeup, wining and dining at a festival worthy restaurant, and an overnight stay at one of Toronto’s stylish hotels.  Throughout TIFF, Visa Infinite cardholders can enter for their chance to win the Visa Infinite Red Carpet Experience as well as keep-up with festival news and activities by visiting www.visainfinite.ca and by following #infinitetiff on Twitter and Facebook.

And for Infinite cardholders in need of a respite during the festival activity, we’re offering a new Infinite pop-up lounge outside of Roy Thomson Hall – a premium relaxation space complete with champagne, plush seating — and a concierge willing to hold attendees’ spot in line! The pop-up lounge joins the popular existing indoor Infinite lounge within the Visa Screening Room at the Elgin Theatre.

We welcome TIFF attendees to Toronto and wish all of our participating Visa Infinite cardholders an incredible film-packed and star-studded festival!

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Posted by: Michelle Michalak, Visa Corporate Relations, Canada on September 5, 2013 at 7:04 am

Feb 26, 2013

Visa Kicks Off Fraud Prevention Month in Canada With “The Concert” Interactive Video

March is Fraud Prevention Month in Canada, and Visa Canada is reaching out to consumers about the role they can play in helping to protect their payment cards.

Social media has become an everyday part of life for many young people. In fact, a recent survey showed that 86 per cent of 18-34 year olds are active online – but that same survey showed that this age group also has the highest tendency to overshare personal information online.  Similarly, younger people are also taking risks with their payment cards.  The survey showed that 45 per cent of respondents reported risky behavior like loaning their card to others and sending payment card information via email/text.

It’s true that Visa cardholders are protected by our multiple layers of security, but there are also simple actions that cardholders can take to make sure they are doing their part to protect their payment cards – and their personal information, too.

To illustrate the point, we created an interactive, ‘choose your own adventure’ style video to educate viewers about fraud, helping them recognize risky behaviours and reduce their chances of being victimized.  Check it out at www.theconcertbyvisa.ca, and see if you have what it takes to guard your card!

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Posted by: Michelle Michalak, Visa Corporate Relations, Canada on February 26, 2013 at 3:02 am

Feb 21, 2013

A Penny-Free Canada

 

 

It’s official. As of Monday, February 4, the Royal Canadian Mint stopped distributing pennies to banks and retailers in Canada. Pennies are now more expensive to produce than they are worth and so the move is cited to save Canadian taxpayers around $11 million a year.

A lot has changed since the penny was first minted in Canada in 1908. Today, most people are not in the habit of carrying around much spare change. In fact, according to the Retail Council of Canada only 22% of merchandising transactions in Canada are done in cash, and The Globe and Mail’s Editorial team recently said, “Soon, cash will be the least convenient way to pay for small purchases…we are heading toward a world in which cash will be less and less vital.”

In fact, we found in a recent  Moody’s study commissioned by Visa that the growth in the use of electronic payment products, such as credit and debit cards, added US$9.7 billion to the Gross Domestic Product (GDP) of Canada over the last four years by reducing transaction costs and improving efficiency in the flow of goods and services. Electronic payments allow consumers quick and instant access to their funds. Retailers no longer have to deal with burdens and risks associated with cash. And governments benefit from increased transparency.

As we say goodbye to the penny in Canada, we at Visa are excited to be driving payments innovation and we remain committed to being the best way to pay and be paid.

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Posted by: Michelle Michalak, Visa Corporate Relations, Canada on February 21, 2013 at 11:30 am

Sep 11, 2012

A Bright, New Look for Currency of Progress and a New Site for Canada

Currency of Progress Canada Homepage

At Visa, we are driven by the idea that by extending the benefits of electronic payments to more people, businesses, and governments around the globe, we enable economic growth and progress.

This is why we are pleased to introduce our redesigned Currency of Progress website, as well as the launch of the platform in Canada, which features unique Canadian stories and perspectives—both in English and in French.

All told, Currency of Progress is now live in eight countries around the world, featuring local stories in local language to better define the value we provide to our stakeholders.

On each of our sites, you will find all of the inspiring and immersive stories you’ve come to enjoy on the previous version of the site—videos, graphics, and case studies that celebrate the individuals, businesses, and institutions who are using Visa to spur economic growth and progress. Our new design of our global Currency of Progress website, however, enhances the way you experience the content. We hope you’ll find it cleaner, easier to navigate and more intuitive. What’s more, the site is now optimized for your mobile and tablet devices.

We look forward to hearing what you think of the new site and our new stories.

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Posted by: Doug Michelman, Global Head, Corporate Relations, Visa Inc. on September 11, 2012 at 10:24 am

Jul 16, 2012

The Pressure of the Pitch

The concept of the elevator pitch is a familiar one in current business and pop culture. From ABC’s Shark Tank, to CBC’s Dragon’s Den, and HBO’s Mad Men, the idea of presenting a business idea to financers for a chance at the business big-time is something that many dream of, but few get a chance to actually do. 

Today, Visa Canada is giving eight talented Canadians the chance to do just that – pitch their small business idea in a sixty second elevator ride in the heart of Canada’s financial district. The hustle of the downtown core mixed with the pressure to sell an idea during a one-minute elevator ride is a recipe for excitement that we can’t wait to be part of!

The winner – to be announced within minutes of the live pitches – will receive a $10,000 credit on their Visa Business Card, which he or she can put towards helping their business succeed and grow. A Visa Business Card, available to entrepreneurs around the world, is an efficient way for small business owners to manage cash flow and track expenses.

The finalists were selected from entrants across Canada who submitted videos through the www.facebook.com/visagobiz site – the finalists submissions are still up to watch and enjoy.

Three small business experts will be judging the final event:

•             Matthew Corrin, the founder and CEO of Freshii

•             Doug Burgoyne, the co-founder and president of FROGBOX Inc.

•             Stephane Paquet, the Editor and Chief and Assistant Publisher at Les Affaires

We wish all the finalists the best of luck today. Get ready, because the elevator doors are closing and you have sixty seconds…Go! (With Visa, of course!)

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Posted by: Melissa Cassar, Visa Corporate Relations, Canada on July 16, 2012 at 8:15 am