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PERSPECTIVES ON DIGITAL CURRENCY

Sep 9, 2013

NFL

Fans’ NFL Fantasies Fulfilled Through New Visa Campaign

This season, Visa is putting the power of creating exciting NFL experiences in the hands of the fans with “My Football Fantasy,” our integrated marketing campaign for the 2013 NFL season.

We’re giving NFL fans the opportunity to share with us their football fantasies using the #MyFootballFantasy hashtag on Twitter and Instagram for a chance to have those fantasies fulfilled throughout the season. Imagine having a top NFL coach teach football to your kids, teaching a superstar player a new touchdown dance or catching a pass from a Super Bowl MVP. Whatever the football fantasy, we’re listening, and we’re excited to see what Visa account holders come up with.

The campaign kicked off this weekend during Fox NFL Sunday with a television commercial featuring San Francisco 49ers Head Coach Jim Harbaugh. Here’s a look at the spot:

Additional commercials featuring Atlanta Falcons wide receiver Julio Jones and New Orleans Saints quarterback Drew Brees will appear throughout the season, highlighting the types of fantasies NFL fans could think up, submit and win.

To participate in the #MyFootballFantasy campaign, fans simply need to follow @Visa on Twitter and @Visa_US on Instagram, submit their football fantasy using the #MyFootballFantasy hashtag and use their Visa card during the entry periods. Fans may also enter via the MyFootballFantasy microsite. For complete entry details, including non-purchase entry, see the Official Rules at visa.com/MyFootballFantasy.

In addition to the #MyFootballFantasy campaign, this year’s NFL marketing activities will include activating exclusive programs with our financial institution clients and select merchant partners, sponsoring 12 great NFL teams and continuing our Financial Football program, which helps high school students take control of their financial future with some help from NFL players. Visa’s online newsroom features additional information on Visa’s partnership with the NFL.

For more information about Visa’s NFL marketing campaign, please visit visa.com/MyFootballFantasy.

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Posted by: Alex Craddock, Head of North America Marketing on September 9, 2013 at 8:56 am

Category: NFL