Visa’s Blog – Visa Viewpoints


Sep 29, 2010

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Global Financial Literacy: Then and Now

The global recession taught the world many lessons. One of the most urgent of those lessons is the need for financial education. For 15 years, Visa has been a private sector leader in developing free, high-quality financial literacy programs for parents, teachers, students and consumers. With more and more prominent voices echoing our belief that we need to improve financial literacy levels, we wanted to share one best practice that contributes to our successful impact on better consumer behavior: culturally tailored literacy programs.

Our long-running program in South Africa is an example of adapting curriculum to the local culture in order to ensure the education investment has an impact. South Africans have a strong oral tradition, with knowledge passed from generation to generation through storytelling. Visa used this tradition as the inspiration for putting its financial literacy information into a comedy play with financial education messages worked into the storyline.

Our commitment to creating engaging, culturally relevant financial literacy programs is also expressed through the popular Financial Football and Financial Soccer games. Recently, we announced a commitment to fund a financial literacy theatre program in Mexico.

As one of the top private sector supporters of financial literacy, we will continue to partner with our clients to offer cutting-edge education programs and share best practices with other funders interested in tackling this urgent threat to global economic health.

Posted by: Jason Alderman, Visa Corporate Relations on September 29, 2010 at 5:02 pm