Visa’s Blog – Visa Viewpoints


Jan 13, 2011

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Gift Cards Go Postal

The postal service is facing tough budgetary times—as anyone who’s ever experienced the frustration of having a book of stamps become obsolete in the face of a postage rate increase can attest.  As recently reported, the venerated paper processing institution is turning to electronic payments to help alleviate its financial woes, becoming one more convenient location for purchasing a network branded gift card. 

It makes sense.  As highlighted in the story, gift cards are one of the most popular gifts to give and receive—and they are also one of the easiest to pop in the mail for long distance gift giving.  By offering network-branded gift cards, like Visa Gift Cards, the post office is delivering the convenience of a gift that can be used just about anywhere, regardless of the destination of the card. 

The program is just rolling out, and we’ll be watching to see how it turns out.  By the way, the post office is moving to making all first-class stamps “forever stamps,” so even if the rate increases, those already purchased are still valid.

Posted by: Kate Mulhearn, Visa Corporate Relations on January 13, 2011 at 2:09 pm