Visa’s Blog – Visa Viewpoints


Jan 14, 2014

Brand & Sponsorships

Visa Extends Winning Partnership With FIFA


Ricardo Fort, Visa SVP Global Sponsorship Marketing, (middle) joined FIFA President Joseph S. Blatter (left) and FIFA Secretary General Jérôme Valcke (right) for Visa’s sponsorship renewal announcement at the Home of FIFA in Zurich.

In a small ceremony at the Home of FIFA today in Zurich, Visa was proud to formalize the continuation of our sponsorship of FIFA as the exclusive partner in the financial services product category for another eight years through 2022. The agreement maintains the unity of the world’s favorite sport with the world’s leading payment brand, a strategic relationship that features shared core values of market leadership, global ubiquity, acceptance and public awareness.

Under the leadership of President Blatter, this exciting period will see the FIFA World CupTM staged in first-time markets of Russia (in 2018) and Qatar (in 2022) – the latter being the first time ever for the event being staged in the Middle East. Additionally, the 2015 FIFA Women’s World CupTM will also highlight more than 40 other FIFA championships to be held during that time period. Through our relationship with FIFA, Visa will truly be “everywhere you want be” in celebration of football.

The FIFA partnership is a particularly important one for Visa, enabling us to work with the world football community to drive business objectives with our global clients, benefit communities and connect more with fans. As we look to the future, we will draw on the success of the past to provide unique experiences for our clients around FIFA’s signature events. Concurrently, we will work to make a strong impact in global communities and to create more pathways for people to enter the formal financial system.

In late December Visa launched its marketing campaign for the 2014 FIFA World CupTM in Brazil. Today’s announcement enables us to not only look forward to the global campaign rollout in March and the historic event that will take place in June and July across Brazil, but also begin to build on those plans for a long future with FIFA.



Posted by: Ricardo Fort, SVP of Global Sponsorship Marketing, Visa Inc. on January 14, 2014 at 5:32 pm

Sep 5, 2013

Lights, Camera, ACTION! Visa Celebrates 16 Years of Toronto International Film Festival Sponsorship

The film and entertainment industry spotlight is on Toronto from today through September 15th as the city welcomes hundreds of thousands attendees to the 38th Toronto International Film Festival, commonly known as TIFF. Now an established hotspot for celebrities, filmmakers, film buffs and industry insiders alike, Visa returns for its 16th year as a key TIFF sponsor and we’re delighted to extend the glamorous world of TIFF to Visa Infinite cardholders.

This year, in addition to offering cardholders a wide variety of sought after festival perks such as advance ticket access and a dedicated priority ticket line, we’re launching an exciting red carpet contest. Called the “Visa Infinite Red Carpet Experience” the contest presents a chance to walk the red carpet alongside some of Hollywood’s biggest stars at an exclusive festival premiere.  And because no red carpet event is complete without star treatment, the contest also includes salon hair and makeup, wining and dining at a festival worthy restaurant, and an overnight stay at one of Toronto’s stylish hotels.  Throughout TIFF, Visa Infinite cardholders can enter for their chance to win the Visa Infinite Red Carpet Experience as well as keep-up with festival news and activities by visiting and by following #infinitetiff on Twitter and Facebook.

And for Infinite cardholders in need of a respite during the festival activity, we’re offering a new Infinite pop-up lounge outside of Roy Thomson Hall – a premium relaxation space complete with champagne, plush seating — and a concierge willing to hold attendees’ spot in line! The pop-up lounge joins the popular existing indoor Infinite lounge within the Visa Screening Room at the Elgin Theatre.

We welcome TIFF attendees to Toronto and wish all of our participating Visa Infinite cardholders an incredible film-packed and star-studded festival!


Posted by: Michelle Michalak, Visa Corporate Relations, Canada on September 5, 2013 at 7:04 am

Feb 7, 2013

Russia and Visa Celebrate One Year Out from Sochi 2014 Olympic Winter Games

Representing a milestone date in Russia’s Olympic Winter Games preparations, the country celebrated February 7, 2013 as the one year out mark to the official start of the XXII Olympic Winter Games in Sochi. The Opening Ceremony for the Sochi Olympic Winter Games will take place on the same date in 2014 and the Sochi Organizing Committee marked the occasion by hosting countdown clock unveiling ceremonies in eight cities across Russia. The day’s festivities concluded at the Olympic “Bolshoi” Ice Dome in Sochi with a colorful ice show and a ceremony in which Jacques Rogge, Head of the International Olympic Committee, formally invited the nations of the world to come to Sochi for the Games of 2014.

The Russian Black Sea resort of Sochi is ready to step into the spotlight as host of the world’s next major sporting event after the London 2012 Olympic Games. As part of its preparations for the Games, Visa and its partners are on-the-ground working with merchants and the Olympic Committee to help ensure that Russia plays host to the greatest winter games ever. Dmitry Chernyshenko, President, Sochi 2014 Organizing Committee, discusses how payments will play a central role in the Olympic experience of Russian citizens, as well as the tens of thousands of international visitors that will descend on Sochi and other key tourism destinations throughout Russia.


Posted by: Lucas Mast, Visa Corporate Relations on February 7, 2013 at 5:49 pm

Nov 14, 2012

NFL Fans: Show Your Support With New Team Visa Prepaid Cards!

We’re in the heat of the National Football League (NFL) season in the U.S. and Visa has created another opportunity for fans to get closer to the game and show that they bleed red – or blue, or purple – for their favorite team. As an NFL sponsor since 1995, Visa recognizes the love NFL fans have for their favorite team and is supporting that passion by offering select NFL team-branded, reloadable prepaid cards at more than 350 Walmart stores around the country.

Team Visa Prepaid Cards, issued by GE Capital Retail Bank and managed by Green Dot Corporation, sport the logos of eight Visa-sponsored NFL teams: the Atlanta Falcons, Baltimore Ravens, Buffalo Bills, Denver Broncos, Indianapolis Colts, Minnesota Vikings, San Diego Chargers and the San Francisco 49ers. The cards are exclusive to each team’s market and are available now at Walmart stores within 75 miles of the home stadium of each participating team.

Visa prepaid cards deliver the convenience and security of digital payments, while making it easier to budget money on a day to day basis. So whether fans want to stock up on food and drink for the gameday tailgate or buy a new flat screen television, Team Visa Prepaid Cards from Walmart allow cardholders to make a clear statement about their fandom with every purchase.

To learn more about Visa prepaid cards, please visit


Posted by: Hyung Choi, Visa Head of U.S. Prepaid Products on November 14, 2012 at 1:17 pm

Aug 9, 2012

Postcards From London: The Business of Sposnorship

With the London 2012 Olympic Games well underway, Visa’s presence in London can be seen at every turn. There have been a lot of conversations about the role of sponsorship around an event of truly “Olympic” proportions. It takes a lot of planning and hard work across many teams at Visa–and the hard work is not going unrecognized. A report out today from Brand Interactive entitled “Winning Olympic Sponsors” puts Visa well ahead of other Olympic sponsors in public perception of our brand due to large part to successes in Visa TV spots and social media wins.

We caught up with Kevin Burke, Chief Marketing Officer of Core Products at Visa, to gain insight into the value that sponsorship of the Olympics offers to Visa and the details the are involved with supporting one of the largest global events in 2012.

One of Kevin’s favorite locations in London to see the great visuals that comprise the Visa sponsorship campaign is at Westfield Shopping Center, which hosts a great digital interactive billboard and stories-high images of Team Visa athletes.

So keep cheering for Team Visa athletes and congratulations to all those at Visa who have supported our sponsorship of the London 2012 Olympic Games!


Posted by: Lucas Mast, Visa Corporate Relations on August 9, 2012 at 11:26 am

Aug 8, 2012

Postcard from London: Excited Olympic Travelers from Around the World

The spirit of the London 2012 Olympic Games is alive and well!  The sun is shining,  the fans are cheering and the athletes are realizing their dream of competing on behalf of their country.

We wanted to capture some of that excitement, so we set out on the streets of London to talk to Visa cardholders from around the world.  We asked them to share their thoughts about the Olympic Games,  supporting their countries and athletes, shopping and their overall experience using their Visa cards.

We also took a minute to demonstrate the Olympics-themed Visa payWave application showcased on the new Samsung S III, giving them a glimpse into the future of mobile payments.

Thanks to the fans for making this video possible!


Posted by: Lucas Mast, Visa Corporate Relations on August 8, 2012 at 5:45 pm

Jun 14, 2012

Visa Headlines Panel on Olympic Marketing Campaign at Cannes International Festival of Creativity

With less than 50 days until the Opening Ceremony of the London 2012 Olympic Games, the halls at Visa are buzzing with excitement. We launched Go World, our global and “social to the core” Olympic Games-themed campaign last month, and millions around the world are joining in a collective “virtual cheer” to support the inspiring Team Visa athletes that will be competing at the Games.

We have already seen tremendous interest and engagement across channels in 70+ markets around the world. People are cheering by submitting photos and videos on Facebook, by tweeting #visagoworld on Twitter and by watching our commercials and athlete training videos on YouTube. Like all of us, it seems that the world has caught Olympic fever.

Next week, on June 18, we’ll share some of the secrets behind the making of this campaign during a panel session at the Cannes Lions 59th International Festivity of Creativity. I’ll be proudly sharing the stage with Timo Lumme (Director of Marketing, International Olympic Committee), Patrick O’Neill (Executive Creative Director, TBWA\Chiat\Day), and Olympic legend Nadia Comaneci to talk about “The Making of a Global Olympics Marketing Campaign — Right Approach, Right Message, Right Time.”

We’ll cover the strategy, planning and execution of a global Olympics marketing campaign, with an emphasis on how Go World maximizes consumer impact and brand relevance. And we’ll show how Visa is using social media and real-time storytelling to reach and engage with fans on a worldwide scale.

If you are attending the Cannes Lions 59th International Festivity of Creativity, stop by and listen to our panel discussion. However, if you can’t make it to Cannes, you can follow @visanews for updates and be sure to include our campaign hashtag #visagoworld in any event-related tweets.

And don’t forget to join our global cheer movement and voice your support for Team Visa athletes that are sure to capture our hearts and imagination at the London 2012 Olympic Games.

Go World!


Posted by: Antonio Lucio, Chief Marketing Officer on June 14, 2012 at 11:10 am

Apr 18, 2012

London 2012: 100 Days and Counting!

100 Days to London 2012

It’s hard to believe, but the London 2012 Olympic Games are only 100 days away!  Visa has been a proud sponsor of the Olympic Games for 25 years, so as we count down to the Opening Ceremonies, we have a lot of exciting ways to cheer on the athletes:

*Think you know how hard Team Visa athletes like Michael Phelps train to prepare for the Olympic Games?  Get a behind the scenes look at the hard work and determination that makes us proud to be on their team!

*Help us cheer on Olympic athletes by visiting our app on the Visa Go World page on Facebook.  Cheer loud and cheer often!


*Finally, as a supporter of the United States Olympic athletes, Visa is also proud to literally be a part of the fabric of the flag that will  United States Olympic Committee’s “Raise Our Flag” campaign, launched today in New York.

 Stay tuned as we unveil even more ways to help us support the athletes and the London 2012 Olympic Games!


Posted by: Erika White, Visa Corporate Relations on April 18, 2012 at 4:04 pm

Jul 11, 2011

Mega-Sporting Events Have Dramatic Impact on Economies of Host Nations

When a country hosts a mega-sporting event such as the Olympic Games or the FIFA World Cup , their respective economies receive an instant boost in activity; they add new infrastructure, increase the number of employment opportunities, and ultimately, instill a strong sense of pride and dignity in the people of the host country to stage an event on a global stage with the world watching. In the case of three specific recent events; the Beijing 2008 Olympic Games, the Vancouver 2010 Olympic Winter Games, and 2010 FIFA World Cup South Africa™, statistics show dramatic increases in tourism spend leading up to and during all three event periods.

For each of the three events analyzed, there was healthy growth in Visa payment card expenditure during the event compared to the year prior:

In 2012, London will host the Games of the next Olympic Games and in 2014 and 2016, Brazil will host the next FIFA World Cup™ and Summer Olympics, respectively. As a legacy sponsor of both properties, and a long-time supporter in the growth of international tourism, Visa will continue to work with tourism entities in both countries to prepare them for the massive number of international travelers.

In addition to this report, Visa Europe has released a study that looks at the potential impact of the London 2012 Olympic Games.

Download Visa’s Generating Visitor Spending: Mega-Sporting Events report to learn more. Or for more VisaVue travel data information and reports please visit


Posted by: Paul Wilke, Visa Corporate Relations on July 11, 2011 at 9:34 am

Jan 24, 2011

Visa and InsurCard – Changing the Insurance Payment Landscape

At Visa, we talk a lot about the secular shift away from cash and checks to electronic payments as being fundamental to our business. Our announcement with InsurCard naming Visa as InsurCard’s preferred brand for the delivery of payment for insurance claims highlights the continued opportunity to displace cumbersome paper-based payments.


Posted by: Kate Mulhearn, Visa Corporate Relations on January 24, 2011 at 2:34 pm