Visa’s Blog – Visa Viewpoints


Jan 14, 2014


Visa Extends Winning Partnership With FIFA


Ricardo Fort, Visa SVP Global Sponsorship Marketing, (middle) joined FIFA President Joseph S. Blatter (left) and FIFA Secretary General Jérôme Valcke (right) for Visa’s sponsorship renewal announcement at the Home of FIFA in Zurich.

In a small ceremony at the Home of FIFA today in Zurich, Visa was proud to formalize the continuation of our sponsorship of FIFA as the exclusive partner in the financial services product category for another eight years through 2022. The agreement maintains the unity of the world’s favorite sport with the world’s leading payment brand, a strategic relationship that features shared core values of market leadership, global ubiquity, acceptance and public awareness.

Under the leadership of President Blatter, this exciting period will see the FIFA World CupTM staged in first-time markets of Russia (in 2018) and Qatar (in 2022) – the latter being the first time ever for the event being staged in the Middle East. Additionally, the 2015 FIFA Women’s World CupTM will also highlight more than 40 other FIFA championships to be held during that time period. Through our relationship with FIFA, Visa will truly be “everywhere you want be” in celebration of football.

The FIFA partnership is a particularly important one for Visa, enabling us to work with the world football community to drive business objectives with our global clients, benefit communities and connect more with fans. As we look to the future, we will draw on the success of the past to provide unique experiences for our clients around FIFA’s signature events. Concurrently, we will work to make a strong impact in global communities and to create more pathways for people to enter the formal financial system.

In late December Visa launched its marketing campaign for the 2014 FIFA World CupTM in Brazil. Today’s announcement enables us to not only look forward to the global campaign rollout in March and the historic event that will take place in June and July across Brazil, but also begin to build on those plans for a long future with FIFA.



Posted by: Ricardo Fort, SVP of Global Sponsorship Marketing, Visa Inc. on January 14, 2014 at 5:32 pm

Jan 12, 2014

Visa’s New Corporate Positioning

When I joined Visa 14 months ago, I knew a lot about the company and our business. However, in the short time I have been at Visa, I have learned a lot more about our history and, most importantly, our 55-year legacy of sustained value.

As any one of the almost 10,000 employees at Visa will tell you, I am passionate about continuing our growth by connecting to the ideals of our founders. For Visa to be successful, their simple aspiration: “to be the best way to pay and be paid” needs to drive everything and everyone at Visa. Half a century later, we added three words to our goal: “for everyone, everywhere.”

The launch this weekend of “Everywhere you want to be” brings our new ideals into focus for all our stakeholders. It is an opportunity to chart a path for the future of the company by reconnecting to the most relevant and resonant elements of our past.

“Everywhere you want to be” is much more than a tagline or advertising slogan. It marks an important milestone in the evolution of Visa. Thirty years ago, “Everywhere” was a restaurant in the United States. Today, thanks to advances in mobile and high-speed Internet, “Everywhere” is a mobile money system in Rwanda, an e-commerce merchant in California or a government prepaid card system in Brazil. In other words, our journey to ensure “Everywhere” is available to “Everyone” is well under way.

To achieve our goal, though, we need to engage with all our stakeholders equally. Dee Hock called Visa an “enabling organization” that works most effectively when all the interests of all the participants are balanced. Our global business is made up of billion of cards, tens of millions of merchants and nearly 15,000 financial institution clients around the world. We value all these relationships and the role they play. We are working hard to deliver greater value to all partners and part of that is how we communicate with them.

For the first time in our history, we are using all the communications tools at our disposal to reach everyone – consumers, merchants, financial institutions ,employees, business partners and government officials – with a unified message tailored to them.

In the coming days and weeks, you will see the “Everywhere” platform come to life through Olympic advertising.   Shortly after, we will be delivering “Everywhere” messages to our many audiences, through multiple channels, around the world.

I am very excited about today’s announcement. It’s an important new chapter in Visa’s history. I would like to thank everyone at Visa and beyond who helped bring this to life around the world.


Posted by: Charles Scharf, Chief Executive Officer, Visa Inc. on January 12, 2014 at 4:28 pm

Dec 5, 2013

The Rich Will Continue Spending More…On Travel

Affluent travelers are expected to spend at least $1,000 more per holiday in the next year. Typically creatures of comfort, their top holiday destinations for the next year are still the modernized cities of the USA, UK and Australia. And one of the top deciding factors of where they go? Good weather apparently.

Another quirk of the affluent traveler? A need to connect with their internet banking facilities regardless of where in the world they are.

BBC Fast Track presenter, Carmen Roberts, speaks to Visa’s James Lim who reveals the difference between global and Asian affluent travelers in their top travel destinations and how they spend.


To find out more about the Study, download a copy of the report here.


Posted by: Jag Mistry, Corporate Relations, Visa Inc. on December 5, 2013 at 6:28 pm

Dec 3, 2013

Merchants Rack Up $7.8 Billion in Online Sales on US-issued Visa Cards in Just Five Days

‘Tis the season of deep discounts, shopping-friendly apps, mobile devices and free shipping to drive record online sales. From Thanksgiving Day through Cyber Monday, online sales – across smart phones, tablets and PCs – from U.S. Visa accountholders increased to $7.8 billion, up 30% over last year. Cyber Monday alone accounted for $2.6 billion in online spending, an increase of 28% over 2012.

Already, we see a number of factors contributing to these Visa numbers:

  • Shoppers have six fewer days this year between Thanksgiving and Christmas, making it the shortest holiday shopping season in more than a decade.
  • Bad weather in the East kept shoppers homebound, shopping online and away from the mall crush.

For more details on the numbers and to see how this year compares to previous years, see the infographic below.


By Wayne Best, Chief Economist


[Note to media/analysts: For any questions related to holiday shopping data, please contact us at [email protected]]






Posted by: Wayne Best, Chief Economist, Visa on December 3, 2013 at 10:39 am

Nov 15, 2013

Visa Responds to Typhoon Haiyan

Visa Inc. today announced a commitment to help the people of the Philippines following the devastation caused by Typhoon Haiyan. Visa will make a donation of $200,000 to the Red Cross to support relief and recovery efforts. Visa also will match employee donations to Red Cross relief efforts on a two-to-one basis through mid-December.

Further, in conjunction with its clients, Visa will waive interchange fees on donations made through December 31, 2013 to a select group of major U.S.- and Canada-based charities that are providing support to relief efforts. Eligible charities are:

United States

  • American Red Cross
  • AmeriCares
  • CARE
  • Habitat for Humanity
  • Mercy Corps
  • Oxfam America
  • Save the Children
  • US Fund for UNICEF
  • World Vision


  • Canadian Red Cross
  • CARE Canada
  • Humanitarian Coalition Canada
  • Oxfam Canada
  • Oxfam-Quebec
  • Save the Children Canada
  • UNICEF Canada
  • World Vision Canada

Finally, Visa will donate the revenue it generates from eligible contributions to the crisis through December 31, 2013 directly to the Red Cross.


Posted by: Douglas Sabo, Head of Corporate Philanthropy & Responsibility, Visa Inc. on November 15, 2013 at 4:22 pm

Nov 12, 2013

Holiday Shoppers Prepare to Hit the Web




As consumers gear up for the holidays, it’s clear we’re in for another growth year in eCommerce.  According to new data from the Visa Spending Intentions survey, 87 percent of people plan to do at least some of their holiday shopping online this year, with 40 percent saying they will do half or more gift-buying online.  That’s good news for retailers, knowing that 72 percent of people also plan to spend more or the same amount of money on gifts this year, compared to last year.

In the first 10 months of 2013, eCommerce sales are up 17 percent from the same period last year, and Visa domestic eCommerce transactions exceeded one billion dollars on 211 days, an increase of 19 percent from 2012.

Other key findings from the Visa Spending Intentions survey include:

Electronic Payments are the Norm

  • 25 percent of respondents plan to use their mobile phone or tablet for holiday shopping this year, up from 22 percent last year
  • Credit and debit cards will be the primary form of payments through the holidays, with 56 percent of people planning to use their credit card and 30 percent to use a debit card

The Holidays are Big Business, for Big and Small Businesses

  • Almost 50 percent expect to spend between $301 and $800, while 14 percent plan to spend more than $800
  • More than 85 percent of consumers are as, or more, inclined to shop at a small business this year, compared to last year

Beat the Crowds, with a Tap of the Finger

  • Online holiday shopping has become the preferred way to shop for a number of reasons, including:
    • Fits my schedule better/Can shop anytime (67 percent)
    • Better prices online (61 percent)
    • Dislike battling crowds (54 percent)

Each year, millions of shoppers rely on Visa for holiday-related purchases, providing a near real-time view into consumer behavior. If you wish to receive regular updates throughout the holiday season, send an email to [email protected] or follow ongoing updates at

* 2013 VisaNet Data

Survey Methodology:

This survey was conducted for Visa by Prosper Insights and Analytics via an online sample of over 4,600 U.S. consumers aged 18 and over.


Posted by: Wayne Best, Chief Economist, Visa on November 12, 2013 at 7:00 am

Nov 4, 2013

Welcome to Visa’s Second Annual Global Volunteer Month!


On November 1st, Visa kicks off of our 2nd Annual Global Volunteer Month. In this focused month of volunteering, employees around the world are finding meaningful ways to give back.

Last year, more than 2,100 employees improved the communities where we live and work, serving over 87 nonprofits in 28 markets spanning 18 countries. This November, we are excited to extend our impact to 23 countries as we focus on needs in our communities—from a team in Singapore that will teach financial literacy to high school students, to employees in Nairobi who will plant trees in a local forest, to Sao Paulo volunteers who will deliver supplies to a local school.  In our headquarters community around Foster City, we have more than 40 events planned, including teams of employees who will be alleviating hunger through engaging with local food banks, beautifying parks in San Francisco, volunteering at local schools and so much more.

Since its launch in 2008, the global Visa Volunteers initiative has been a core component of our Corporate Responsibility program. At Visa, we believe it’s important to enable and empower our employees with opportunities to give back. The Visa Volunteers program helps employees around the world connect with nonprofit partners, create team events and track their volunteer hours. We also recognize exceptional commitment and service through the Visa Volunteer Award, honoring the personal volunteer service of our employees.

It’s going to be a great month, and we look forward to highlighting how our employees have made a difference! Employees can tweet photos from events using the #VisaGivesBack hashtag.


Posted by: Jamie Horst, Corporate Initiatives, Visa Inc. on November 4, 2013 at 9:19 am

Oct 28, 2013

Cherie Blair on New Mobile Financial Services Initiative for Women in Nigeria


This week I’m speaking at the Financial Inclusion 2020 Summit, an event that is promoting a global campaign to bring ordinary financial services – banking, credit cards, pensions, etc – to more than 2 billion people around the world who are currently excluded from these everyday services.

It’s an issue that is particularly important to me and my Foundation for Women, which promotes women entrepreneurs in the less developed parts of the world, and through which I’ve learned how hard it is for women to run a business without banking facilities. More than that, everyone needs financial services to manage their day-to-day lives and prepare for a better future. But very few in middle-income and especially low-income countries enjoy the access to quality services from formal financial service providers that many of us take for granted.

In wealthier countries, nearly 90% of the population have basic bank accounts. Most middle-class people are supported at every turn by financial services – such as credit cards for everyday purchases, mortgages to buy a home, quick and easy payment services, insurance or pensions. But in low and middle-income countries, the story is different.

More than 2.5 billion people lack access to quality financial services and at least half of that number will include women. If we want to make an impact on financial inclusion, that effort has to include women. Recent research findings from my own foundation, Visa, BFA and GSMA show that not only are women missing out on access to mobile financial services, they are also missing out on the retail opportunities related to these services.

In partnership with Visa, my foundation aims to address this gap, with a focus on Nigeria. Our project will result in 2,500 women becoming agents in the retail network of a leading financial services provider. As retail agents, they will bring branchless banking and mobile financial services to tens of thousands more women in Nigeria. Alongside the retail agent opportunities, the women involved will also benefit from training and capacity building support.

Our primary aim is to enable a greater number of women entrepreneurs to enter the electronic payment value chain in Nigeria – a sector that is set to grow tremendously in the coming months and years.

Why start in Nigeria? Women in Nigeria experience cultural, social and systemic barriers to entrepreneurship including poor infrastructure, lack of connectivity and other barriers. Three times as many men as women have the benefits of being registered as self-employed in the country, and while there are women entrepreneurs in Nigeria, the majority of them are forced to operate in the informal sector. This collaboration would offer opportunities for women to set up registered businesses in a growing sector.

There is a commercial opportunity as well. With only 30% of Nigeria’s population (84.7 million) using banking services and with more than 159 million mobile phone subscriptions, there is great potential for agent banking and other models which enable remote access to financial services in the country. This is as yet an untapped market representing a multi-million dollar industry.

This partnership is a significant step forward towards financial inclusion for women in Nigeria. Economically empowering women by giving them access to the same financial services as men,  is not only a smart way to raise the status of women and their quality of life but also brings benefits to the families and communities of the women who succeed. My foundation is looking forward to developing this project further and driving financial inclusion for women in Nigeria.


Posted by: Cherie Blair, Founder, Cherie Blair Foundation for Women on October 28, 2013 at 10:57 pm

Oct 28, 2013

Feeling Generous? Visa Joins Starbucks With Tweet-A-Coffee

Many of us take to Twitter on a regular basis to share our opinions, thoughts and lives with others. Starting today, consumers can use Twitter to share something different with their followers – a coffee.

Visa is teaming up with Starbucks to let Americans send the gift of coffee to anyone on Twitter  through tweet-a-coffee. As of this morning, Twitter users can sync their Starbucks account to Twitter and Tweet to @tweetacoffee, allowing you to send any of your Twitter followers a coffee. The person of your choice will receive a $5 Starbucks Card e-gift that can be redeemed at participating U.S. Starbucks locations. And today through November 6, the first 100,000 customers who tweet a coffee using their Visa card will also receive a $5 Starbucks Card e-gift, courtesy of Visa and Starbucks. Limit one per person.

You can learn more about how to tweet-a-coffee at, where you can also set up a account if you don’t already have one.


Posted by: Lucas Mast, Visa Corporate Relations on October 28, 2013 at 6:16 am

Oct 23, 2013

Secrets of Small Business Success Series: Insider’s Perspective with Nikhil Arora (Video)

In our last video blog by Donna Fenn, she sits down with one entrepreneur who tells her when he starts thinking of holiday planning for his business, and also a campaign that gives back just as much as it gets during the holiday season.


Janet – @jzablock


Secrets of Small Business Success Series: Insider’s Perspective with Nikhil Arora (Video)

We sat down with Nikhil Arora, the co-founder of Back to the Roots, to talk about how his company, which makes grow your own mushroom kits and aqua farms, prepares for the holidays. Hint: you can’t start too soon!

Disclaimer: Practice recommendations are intended for informational purposes only and should not be relied upon for legal advice. When implementing any new strategy or practice, you should consult with your legal counsel to determine what laws and regulations may apply to your specific circumstances. Visa makes no representations and warranties as to the information contained herein.


Posted by: Janet Zablock, Head of Global Small Business, Visa Inc. on October 23, 2013 at 9:31 am