Visa’s Blog – Visa Viewpoints


Jan 14, 2014


Visa Extends Winning Partnership With FIFA


Ricardo Fort, Visa SVP Global Sponsorship Marketing, (middle) joined FIFA President Joseph S. Blatter (left) and FIFA Secretary General Jérôme Valcke (right) for Visa’s sponsorship renewal announcement at the Home of FIFA in Zurich.

In a small ceremony at the Home of FIFA today in Zurich, Visa was proud to formalize the continuation of our sponsorship of FIFA as the exclusive partner in the financial services product category for another eight years through 2022. The agreement maintains the unity of the world’s favorite sport with the world’s leading payment brand, a strategic relationship that features shared core values of market leadership, global ubiquity, acceptance and public awareness.

Under the leadership of President Blatter, this exciting period will see the FIFA World CupTM staged in first-time markets of Russia (in 2018) and Qatar (in 2022) – the latter being the first time ever for the event being staged in the Middle East. Additionally, the 2015 FIFA Women’s World CupTM will also highlight more than 40 other FIFA championships to be held during that time period. Through our relationship with FIFA, Visa will truly be “everywhere you want be” in celebration of football.

The FIFA partnership is a particularly important one for Visa, enabling us to work with the world football community to drive business objectives with our global clients, benefit communities and connect more with fans. As we look to the future, we will draw on the success of the past to provide unique experiences for our clients around FIFA’s signature events. Concurrently, we will work to make a strong impact in global communities and to create more pathways for people to enter the formal financial system.

In late December Visa launched its marketing campaign for the 2014 FIFA World CupTM in Brazil. Today’s announcement enables us to not only look forward to the global campaign rollout in March and the historic event that will take place in June and July across Brazil, but also begin to build on those plans for a long future with FIFA.



Posted by: Ricardo Fort, SVP of Global Sponsorship Marketing, Visa Inc. on January 14, 2014 at 5:32 pm

Mar 20, 2013

Japan, China and Africa took big travel strides in 2012

Bags were packed. Tourists donned their favorite travel attire. And Visa account holders traipsed across the globe in 2012. While tourism spending growth on Visa accounts slowed slightly compared to 2011, travelers from Brazil, Canada, Mexico and the United States were still stretching their travel legs and spending along the way.

Roaming the world – People traveling to Brazil, Canada, Mexico and the United States spent $57 billion on their Visa accounts–a six percent spend increase in these countries compared to 2011.

China continues to jet to the U.S. – Visa account holders from China had their sights set on the U.S. as they moved into the top three contributors to U.S. inbound tourism. Chinese Visa account holders increased spending by almost 30 percent in 2012 – knocking the United Kingdom out of the top three for the first time since 2009.

Seeking adventure in Japan – Visa account holders from the United States, Mexico, Brazil and Canada showed an increased interest Japan – increasing travel spend in the country by an average of 25 percent, spending $948 million in 2012.

For more information about the 2012 Travel Snapshots, visit our Tourism Media Kit. For information about traveling with your Visa card, visit


Posted by: Lucas Mast, Visa Corporate Relations on March 20, 2013 at 5:29 am

Mar 13, 2013

Brazil Experiencing Business Travel Boom

Visa has long recognized the importance of travel and tourism to global economies. In addition to working with tourism entities around the world, we also work with organizations like the Global Business Travel Association (GBTA) to understand the key trends in business travel. We invited the GBTA to share the latest findings of the GBTA BTI™, an index of business travel spending sponsored by Visa. For more information, to read the entire report or any past BTI outlooks, visit – Tad Fordyce, head of global commercial solutions at Visa Inc.

Each year the Global Business Travel Association (GBTA) takes a comprehensive look at business travel spending in key countries throughout the world in our GBTA BTI™ Outlooks. The reports, which are sponsored by Visa, help companies and the travel industry understand the current business travel landscape, make better decisions about their travel spending and forecast future business travel trends.

Today, we released the GBTA BTI™ Outlook report on Brazil, which confirms that Brazil continues to be red hot in terms of travel. While total travel spending is expected to rise with large number of tourists anticipated to visit the country with the 2014 FIFA World Cup™ and the 2016 Rio 2016 Olympic Games, business travel is also booming in the largest South American economy.

The GBTA BTI forecasts Brazilian total business travel spending to grow 14.3% in 2013 to $34.5 billion, and will continue to grow another 16.1% to $40 billion in 2014. With these forecasts, Brazil business travel spending is on track to surpass Italy, France and the UK over the next two years. This impressive feat is even more astounding when you consider Brazilian business travel spending has nearly tripled since 2000, from $11 billion to more than $30 billion in 2012.

When examining what’s driving the growth, domestic business travel continues to be the bulk of the spending, with a forecasted 12.9% growth in 2013 to more than $27 billion. International outbound travel from Brazil is expected to grow even faster, expanding 20.2% in 2013 to a total of $7.1 billion. These numbers correspond closely to Brazil’s overall economic and job growth.

While Brazil is poised to continue its rapid ascent in both economic and business travel growth, there are still issues that need to be addressed to maximize the nation’s opportunity. Both domestic and international inbound business travelers can expect to see higher air and hotel prices, driven by increased demand and a lagging supply. The country is continuing to rapidly modernize its travel infrastructure, including Visa’s efforts to increase the country’s electronic payment network, helping to ensure that business travelers can pay securely and conveniently throughout Brazil.

Joe Bates, Vice President, Research, GBTA


Posted by: Visa Corporate Relations Team on March 13, 2013 at 9:48 am

Feb 28, 2013

Postcards from #MWC13: Visa’s Rodrigo Meireles on Latin America

Visa’s announcements at Mobile World Congress of our partnership with Samsung to accelerate mobile NFC payments,  the Visa Ready Partner Program and our financial inclusion research with the GSMA mWomen Programme have been well-received by those attending and covering the show.

Rodrigo Meireles, Visa’s Head of Mobile Product for Latin America and the Caribbean (LAC), sees announcements like these having a positive impact on his market, as Visa works to partner with financial institutions, mobile operators and mobile manufacturers in key countries like Brazil, Mexico, Peru and Colombia:

See the full interview with Migues below:


Posted by: Lucas Mast, Visa Corporate Relations on February 28, 2013 at 5:48 pm

Aug 22, 2012

Financial Inclusion in Complexo do Alemão


I am very happy to announce an unprecedented partnership between Visa and the Inter-American Development Bank (IDB) to promote financial inclusion for the residents of Complexo do Alemão, a cluster of favelas with a population of nearly 90,000 people.    

Why have we entered into this partnership and what is it all about?

At Visa, we believe that everyone has the right to basic financial and payment services. Our partnership establishes the development of local solutions to allow the community to have access to the formal financial system and its benefits, as well as providing information and education needed for sustainable inclusion.

Below is an overview of the activities planned under this partnership:

Financial Literacy – Implementation of classes in financial literacy, a topic that Visa promotes around the world. A customized course for this project, prepared by Visa and IDB, will offer classes to 13 to 17 year olds as well as adults.  Community teachers will also be trained by both institutions.  

Financial Consultancy – Free financial consultancy services provided at a dedicated site, directed specifically at the needs of local individuals and businesses. A financial consultant from the community trained by Visa and the IDB will provide all the necessary information on how residents can legally register a company or open their own business in Complexo do Alemão, as well as helping community members to open bank accounts, understand the financial system or enroll in government social welfare programs.   

Facilitating Access to Financial Inclusion – Studies commissioned by Visa and IDB to map habits, usage and penetration of the financial system in Complexo do Alemão.

Based on this data, Visa, in partnership with Bradesco, one of its financial institution partners, will study and assess opportunities for effectively meeting the needs of this population, seeking financial tools that make citizens’ daily lives easier, allowing them to make payments and receive payments in a much more secure and innovative way.

Most of the activities will be held at the Espaço Comunitário Carlos Castilho facilities in Complexo do Alemão and will be a part of the development project implemented by the municipal government of Rio de Janeiro through its Sports and Leisure Secretariat. The IDB provides financial support for the project through partnerships like this, with Visa.

With this project, Visa is helping the community in Complexo do Alemão take a few steps forward in building their own future.


Posted by: Ruben Osta, Country Manager, Brazil on August 22, 2012 at 12:15 pm

Oct 3, 2011

Currency of Progress Expands to Brazil

When Currency of Progress launched in the United States in 2009, we told the story of a Brazilian father – and passionate soccer fan – who could finally take his son to a match thanks to the safety and speed of ticketless entry at the stadium, powered by Visa digital currency. 

Today, Visa is launching a Currency of Progress website just for Brazil, providing Visa with a robust platform for communicating the benefits of digital currency to key local influencers. Brazil is the latest of six priority countries where we’re activating local sites, including India, Japan, Mexico, and Russia, with China planned for the end of the calendar year. We’ve also redesigned the Currency of Progress global website and developed supporting materials that tell the breadth of Visa’s story – from our impact on economies to the unique value of our global network, VisaNet.

We believe that when influential stakeholders see these stories – spanning the globe from India to Brazil to the United States – they will develop a deeper understanding of the important and positive effects Visa has on individuals, businesses and governments.

As stakeholders visit the site and learn more about Visa’s Currency of Progress, they will be able to understand the ways Visa is:

  • Supporting business by showing how Visa technology and payment products help merchants manage their cash flow, improve their bottom line and grow their business.  
  • Empowering people by giving individuals fast, convenient, reliable and secure access to their money, empowering them with the tools they need to live their lives.
  • Growing economies by facilitating the shift to electronic payments from cash and checks thereby delivering tangible benefits to economies.
  • Partnering with government to improve efficiencies and empower their citizens — from the distribution of benefits in digital currency to the procurement of vital goods and services electronically.  

Check out the latest stories at


Posted by: Ruben Osta, Country Manager, Brazil on October 3, 2011 at 12:43 pm

Sep 30, 2011

Brazil: Accelerating Financial Inclusion

This week I had the opportunity to address attendees at the Congress of Electronic Means of Payment  in Brazil to discuss a topic that is central to our business at Visa and critical to the long-term viability of the financial services industry as a whole – financial inclusion, or helping 2.5 billion underbanked adults around the world access more formalized financial services. 

There is no arguing that Brazil itself is a star on the world stage. The nation is a vibrant economy with growing global influence and enormous potential. Today, Brazil has an opportunity not only to catch but to leapfrog more established nations in economic development and social progress. To do so, the country needs capacity in its formal economy – planned in a way that will allow for long-term, sustainable growth. Access to formal financial services for all citizens is imperative to this equation.

How can we expand access to these services in Brazil and abroad? In part, by accelerating the migration from costly and risky paper-based forms of payment – cash, checks, vouchers – to digital currency. In Brazil, this migration is already moving at unprecedented speed.

Visa can help expand financial inclusion by doing what we do best. We are a company built and grown over 50 years to facilitate connectivity. We can connect disparate organizations – including governments, NGOs, mobile phone companies, as well as merchants and financial institutions – to effectively reach the billions of unbanked consumers around the globe and help make their financial lives more efficient, less expensive, less risky, and more convenient.

While much progress has been made to bring more people into the formal financial system, much work remains. As I shared in Brazil this week, we believe there are several key imperatives which the industry can pursue to advance financial inclusion. These include:

  • Develop a deep understanding of unbanked consumers’ needs and offer a tailored approach to deliver the products/services they require
  • Encourage strong and sustainable cooperation between the public and private sectors toward our shared goals of inclusion
  • Increase our level of investment in technology and innovation (like mobile and eCommerce) that give consumers access to their money in new and creative ways
  • Engage in dialogue with lawmakers so they understand the benefits of digital currency, and pursue informed, growth-oriented public policy
  • And finally, we must ensure that everyone who enters the financial system does so with a solid foundation of financial literacy in order to participate successfully

Delivering on each individual imperative can help accelerate financial inclusion. But taken together, these ingredients can bring the vast benefits of electronic payments – and all financial services – to the whole of Brazil and other markets around the world. And that will be a very good outcome for us all.


Posted by: Bill Sheedy, Group President, Americas, Visa Inc. on September 30, 2011 at 9:54 am

Sep 15, 2011

Tremendous Tourism Growth in Brazil

During 2010, Brazil proved itself as a major contributor to the global tourism economy.  Perhaps the most fascinating information that came from our recent Tourism Outlook: Brazil report is that Brazilian Visa cardholders increased their international spending by an impressive 58 percent, totaling $4.8 billion. This increase positions Brazil as an emerging nation to watch for tourism spending in the coming years.

In the next few years Brazil will play host to two of the world’s largest mega events: The 2014 FIFA World Cup™ and the 2016 Olympic games. As a legacy sponsor of both, and a long-time supporter of international tourism growth, Visa will continue to work with the Brazilian tourism industry to prepare them for the incredible influx of travelers set to arrive for the upcoming mega sporting events.

For more information on VisaVue travel data and to view a complete copy of the Tourism Outlook: Brazil report please visit


Posted by: Ryan Donovan, Corporate Relations on September 15, 2011 at 2:14 pm

Mar 24, 2011

Above all else: futebol

On a recent Tuesday afternoon over 300 ten-year-old kids packed into a steamy auditorium in a graffiti-bathed industrial part of Sao Paulo to learn about personal finance – the Brazilian way.

Tapping into the soccer crazed culture of Brazil, Visa has created a financial literacy theatre program for children. The 60 minute play centers around two friends. One is a talented young ‘futebol’ player who dreams of playing professionally but knows nothing about money management. The other is as adept at personal finance as his friend is on the field with a soccer ball.

Together they create a riotous performance that not only educates children about the vital life skill of money management, but literally gets them out of their seats shouting with enthusiasm.

This well received performance marked the start of the 2011 season of Visa’s Finanças Práticas theatre program in Brazil. Partnering with the Sao Paulo government, we are bringing this show to 43 different community centers around this sprawling metropolis of 11 million. One futebol fan at a time.

You can see the play in action, assuming your Portuguese isn’t rusty, at:


Posted by: Jason Alderman, Visa Corporate Relations on March 24, 2011 at 1:03 pm