Viewpoints

Visa’s Blog – Visa Viewpoints

PERSPECTIVES ON DIGITAL CURRENCY

Aug 19, 2010

Digital Currency

Counterpoint: Visa’s Argument for a Cashless Future

If you saw today’s article in The Wall Street Journal about how a handful of merchants are choosing not to accept credit and debit cards, you might have gotten the impression that merchants and consumers are looking to migrate back to cash payments. It will not come as a surprise that we have a different perspective.

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Posted by: Will Valentine, Visa Corporate Relations on August 19, 2010 at 6:38 pm

Aug 6, 2010

Migration Watch: Snack Machines Accept Plastic

Until just a few years ago, paying at vending machines evoked images of frustration – trying to stuff and flatten a frayed dollar bill into the dollar slot (only to have it ultimately rejected), scraping together nickels, dimes and quarters to try and pull together $1.00 for a root beer, or – the worst scenario – realizing that you have no cash or coins on you and that would have to go without the Snickers you were craving.  Luckily, for snackers across the country, according to the Wall Street Journal some of the nation’s largest vending-machine operators have begun to deploy payment card readers in machines that dispense candy bars, potato chips and soda pop.

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Posted by: Liz Nunan, Visa Corporate Relations on August 6, 2010 at 11:58 am

Jul 8, 2010

Migration Watch: Newspaper Vending Machines Shift to Plastic

When is the last time you happened to have eight quarters in your pocket? It’s probably been a while – like when you carried your tooth fairy money around for a rainy day or when you knew you were heading to a Laundromat that only accepted quarters. Well, this is the exact point made by the VP for circulation at The Wall Street Journal when asked about the company’s recent decision to add payment card readers to 190 newspaper vending machines in the New York area. See the full story here.

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Posted by: Liz Nunan, Visa Corporate Relations on July 8, 2010 at 8:07 am

Jun 30, 2010

USA Today: “Credit and Debit Card Revolution Is Spreading Across Asia”

No doubt about it. We read Kathy Chu’s piece in this morning’s USA Today entitled “Asia-Pacific region embraces use of credit and debit cards” and knew we couldn’t have said it better ourselves. (Side note: while our very own Elizabeth Buse did say it herself when she was interviewed for the story and quoted throughout – the strength of this trend was highlighted by the chorus of industry backers, from the well-respected industry analyst David Robertson to even our competitors, concurring on the vast potential of the digital currency in Asia.)

Before you read any further, watch this video for Visa’s unvarnished take on where we’re headed in Asia and why the potential is so vast. Gordon Cooper, our Regional Head of Mobile Payment in Asia-Pacific, paints a pretty compelling picture. And Elizabeth Buse echoes his sentiment in USA Today; simply put: “’If you look out over the horizon in Asia, at what’s going to drive growth, it’s mobile technology,’ predicts Visa’s Buse.”

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Posted by: Will Valentine, Visa Corporate Relations on June 30, 2010 at 5:30 pm

Jun 9, 2010

Recent Developments in Mobile Payments

Innovations in mobile and payment technology continue to shape the future of money. Mobile contactless payments are gaining popularity across Japan, South Korea and Malaysia and other countries where merchants have upgraded their point of sale terminals to accept contactless payments. Meanwhile consumers in India, Peru and Brazil can already use mobile devices to pay bills, order pizza or pay a taxi fare, and families in the U.S, China and Guatemala are able to send money transfers more easily and safely than ever before.

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Posted by: Elvira Swanson, Visa Corporate Relations on June 9, 2010 at 3:54 pm