Visa’s Blog – Visa Viewpoints


Jan 25, 2011

Financial Soccer

Learning Financial Literacy

Innovative companies like realize that if you can make a challenging topic like money management more enjoyable, everybody benefits. Consumers benefit by fully engaging, learning and improving their financial skills. Financial services companies benefit by having more responsible customers who better understand the products they are using, which in turn generates greater customer loyalty.


Posted by: Jason Alderman, Visa Corporate Relations on January 25, 2011 at 10:13 am

Sep 29, 2010

Global Financial Literacy: Then and Now

The global recession taught the world many lessons. One of the most urgent of those lessons is the need for financial education. For 15 years, Visa has been a private sector leader in developing free, high-quality financial literacy programs for parents, teachers, students and consumers. With more and more prominent voices echoing our belief that we need to improve financial literacy levels, we wanted to share one best practice that contributes to our successful impact on better consumer behavior: culturally tailored literacy programs.


Posted by: Jason Alderman, Visa Corporate Relations on September 29, 2010 at 5:02 pm

Jun 28, 2010

Using the FIFA World Cup™ to improve financial literacy

Trying to teach high school students about personal finance is not always an easy sell. Just ask Chauncey Veatch, an elementary school teacher in Mecca, CA with an incredible commitment to teaching his students about financial literacy and other life skills they can take beyond the classroom. But learning about money management is a crucial life skill and so to combat the inevitable classroom yawns, we decided to make financial literacy fun.

Using Visa’s sponsorship of FIFA and the World Cup as a starting point, we built Financial Soccer, an educational video game that tests players’ financial know-how as they answer multiple-choice questions and try to score goals.


Posted by: Jason Alderman, Visa Corporate Relations on June 28, 2010 at 10:47 am