Visa’s Blog – Visa Viewpoints


Nov 12, 2013


Holiday Shoppers Prepare to Hit the Web




As consumers gear up for the holidays, it’s clear we’re in for another growth year in eCommerce.  According to new data from the Visa Spending Intentions survey, 87 percent of people plan to do at least some of their holiday shopping online this year, with 40 percent saying they will do half or more gift-buying online.  That’s good news for retailers, knowing that 72 percent of people also plan to spend more or the same amount of money on gifts this year, compared to last year.

In the first 10 months of 2013, eCommerce sales are up 17 percent from the same period last year, and Visa domestic eCommerce transactions exceeded one billion dollars on 211 days, an increase of 19 percent from 2012.

Other key findings from the Visa Spending Intentions survey include:

Electronic Payments are the Norm

  • 25 percent of respondents plan to use their mobile phone or tablet for holiday shopping this year, up from 22 percent last year
  • Credit and debit cards will be the primary form of payments through the holidays, with 56 percent of people planning to use their credit card and 30 percent to use a debit card

The Holidays are Big Business, for Big and Small Businesses

  • Almost 50 percent expect to spend between $301 and $800, while 14 percent plan to spend more than $800
  • More than 85 percent of consumers are as, or more, inclined to shop at a small business this year, compared to last year

Beat the Crowds, with a Tap of the Finger

  • Online holiday shopping has become the preferred way to shop for a number of reasons, including:
    • Fits my schedule better/Can shop anytime (67 percent)
    • Better prices online (61 percent)
    • Dislike battling crowds (54 percent)

Each year, millions of shoppers rely on Visa for holiday-related purchases, providing a near real-time view into consumer behavior. If you wish to receive regular updates throughout the holiday season, send an email to or follow ongoing updates at

* 2013 VisaNet Data

Survey Methodology:

This survey was conducted for Visa by Prosper Insights and Analytics via an online sample of over 4,600 U.S. consumers aged 18 and over.


Posted by: Wayne Best, Chief Economist, Visa on November 12, 2013 at 7:00 am

Dec 18, 2012

2012: The Year of the Cyber Holiday Season

Today, Visa reported that merchants made more than $50 billion in online sales from U.S. Visa accountholders from November 1 to December 16, 2012, up 16% from the same period in 2011. While Cyber Monday remained the busiest online sales day of the year – representing $2.1 billion in online sales from U.S. Visa accountholders – Visa’s network has seen seven days with more than $1 billion in online sales during the 2012 holiday season, making this what Visa is declaring the first official Cyber Holiday Season.

In fact, merchants have been increasingly benefiting from eCommerce throughout the holiday season for several years, spurred in part by offering free shipping and other deals well before Thanksgiving when consumers shop online. According to IHS Global Insight, overall U.S. holiday sales growth is expected to be 3.9%, with online sales growth at 17%, indicating that merchants’ online sales continue to outpace in-store purchases and represent a growing portion of all holiday sales.

In addition to facilitating eCommerce, our partnerships allow merchants of all sizes to better serve their customers and grow their businesses during the busiest time of the year. We’ve been doing it since the advent of online shopping and, today, more merchants accept Visa for online purchases than any other payment method (Source: comScore, December 2012).

Accepting Visa online enables even the smallest merchants to reach consumers regardless of their location or time zone, and can increase merchants’ sales, efficiency and security.  Additional benefits of acceptance include guaranteed payment, simplified accounting and the ability to take advantage of Visa’s innovative products and services – such as and Visa Offers – which enable merchants to deliver a streamlined online checkout process and use SMS text messages to send tailored promotions to Visa account holders who have opted in, respectively.

Watch the video below to see Visa Chief Economist Wayne Best discuss eCommerce trends for the 2012 holiday season:



Posted by: Jennifer Schulz, Global Head of eCommerce on December 18, 2012 at 6:35 am

Dec 11, 2012

LivingSocial and are the Latest Merchants Live with by Visa

Whether you’re celebrating the holidays with family, friends, or both, early eCommerce data is showing just how generous people are through the holidays. Consumers are spending more time—and money—online as more people log-on to do their holiday shopping to avoid crowds, save money and simplify the gift buying experience. This year, Visa is making it even easier by adding two more leading online retailers to our growing roster of by Visa merchants and further eliminating the hassles of online shopping. 

Today, visitors to and can sign up for, checkout with a few simple clicks, and say goodbye to having to enter their bill-to, ship-to and account information each time they make a purchase online.  For both adventure lovers looking to book New Year’s Eve plans or discover a weekend excursion, or tech-enthusiasts looking for holiday shopping deals or the latest gadget, LivingSocial and are sure to have the perfect gift.

With just two weeks to finish holiday shopping before Christmas, it’s important to be able to buy gifts quickly. allows people to do just that, enabling checkout with just a few clicks of the mouse at any of the leading 25 eCommerce merchants using  Today’s news builds on the recent launch of, where more than 50 financial institutions participated in the announcement, bringing the addressable base of cardholders to as many as 55 million.


Posted by: Jennifer Schulz, Global Head of eCommerce on December 11, 2012 at 11:56 am

Nov 13, 2012

Wallets: Let’s Get Digital!

Our wallets are getting a makeover just in time for the holidays.  For as many as 55 million addressable cardholders, the transformation comes courtesy of three simple words: by Visa.

At Visa, we’re continuing our momentum in the modern wallet era by giving more people access to  Since our announcements with U.S. Bank and PNC, Visa has landed new strategic relationship with more than 50 additional financial institutions, meaning tens of millions of customers can make online payments using by Visa.

Historically, we’ve all been unpaid data entry clerks when it comes to online shopping, typing in account, bill-to and ship-to information nearly everywhere we shop online. Beginning today, that’s all about to change. Today’s consumer types in an average of 44 fields when shopping online, and gets you down to 5 or 6 (depending on if you’re sending to yourself or a loved one).

Signing up for through our bank partners and enrolling your Visa (or other U.S. issued payment cards) is simple.  Before you can say “SALE!” you can start shopping online from any PC, tablet or mobile device.

Don’t see your bank on the list of partners Fear not!  Visit to enroll online, and start your holiday shopping immediately at any of the 23 participating merchantsPacSun and Blue Nile are just a few of the leading eCommerce sites using, where you’ll enjoy a more simple, secure and personalized checkout experience.

You want to shop—and we want to make it easy for you to pay how you want (although we prefer Visa), when you want (no judging if you’re shopping in your pajamas at midnight) and with the safety and security that comes with the Visa brand.

Stay tuned for even more banks and merchants coming soon, and in the meantime, happy shopping.


Posted by: Jennifer Schulz, Global Head of eCommerce on November 13, 2012 at 5:08 am

Oct 23, 2012 by Visa and U.S. Bank Make It Easier to Shop Online This Holiday Season

As the holidays approach, Visa is committed to delivering the very latest in online convenience and security, where consumers are no longer required to share personal account, bill-to and ship-to information at checkout.

Today, U.S. Bank announced its plan to offer by Visa, streamlining the online holiday shopping experience for their customers using a debit or credit card. Today’s news builds on our integration with Pittsburgh-based PNC Bank, which will bring our wallet service to more than 1.2 million PNC Virtual Wallet customer accounts.

U.S. Bank customers will be able to enroll their existing Visa and other payment card accounts, allowing them to buy presents online by simply entering a username and password at checkout.

Visa’s close relationship with U.S. Bank makes buying tickets to visit family or purchasing that perfect gift online easier than ever, allowing their customers to get what they need, and get on with life.

So put down the car keys, throw a log on the fire and let us help you simplify your holiday shopping!


Posted by: Jennifer Schulz, Global Head of eCommerce on October 23, 2012 at 8:48 am

Oct 22, 2012

Browse anytime; buy anywhere

American actress Bo Derek once remarked that “whoever said money doesn’t buy happiness simply doesn’t know where to go shopping”. And it now seems that with the growing popularity of online shopping, for many people, this might just be a click away.

Our latest data from the Visa e-Commerce Consumer Monitor Research 2012[1] shows that people are shopping online regardless of where they are, with 9 in 10 consumers from eight countries surveyed saying they have made an online purchase in the past year. This figure is expected to continue to grow with 92 percent of our respondents indicating that they are likely to shop online in the next year.

The 2012 research has highlighted three key trends propelling the mass adoption and rise of e-Commerce.

Beyond just online payments, online browsing is now an essential part of people’s shopping cycle – driving both online and offline purchases. 98 percent of our respondents said that they have gone online for information-gathering in the past year to increase their knowledge of a product and to decide on a purchase location for items such as books, CDs, DVDs, fashion and groceries.

The ability to access the internet via multiple electronic devices has also contributed to the rise in online shopping. Four in 10 people have browsed online for products or services via a mobile phone or tablet device in the last year, and in countries with a higher penetration of smartphone and tablet devices such as Hong Kong, Singapore and Korea, we have seen browsing on mobile phones exceed 40%. Hong Kong in particular saw 13% of online purchases on mobile phones and 11% on tablets. The growing prevalence of smartphone and tablet use translates to greater online access for a consumer to retailers anytime, anywhere; and as a result, we expect to see more people shopping on-the-go and more often.

We have seen a rise in consumer perception of online security and this has also encouraged more online purchases. This view was held by close to half of those we surveyed, who attributed the shift to the availability of more online payment security features such as Verified by Visa and security around personal and financial information upheld by financial institutions and online merchants.

Armed with a deeper understanding of consumer attitudes to online shopping, Visa strives to continually deliver next-generation solutions that allow consumers to enjoy the same convenient, reliable and secure experience they have come to expect from us – both offline and online.

For the full report on Visa’s APCEMEA e-Commerce Consumer Monitor Research 2012 survey, please visit here.

[1] The Visa APCEMEA e-Commerce Consumer Monitor Research 2012 is an online survey conducted by TNS from March to June 2012. The survey asked over 8,000 respondents from eight countries around the world (Hong Kong, Korea, Japan, Singapore, Vietnam, Russia, Philippines and South Africa) about their online payment attitudes and behaviour. Respondents were internet users (accessing internet at least once a week), aged 18-55 years old, selected based on a soft quota taking into consideration age, gender and annual household income.


Posted by: Maureen Siah, ECommerce, Visa on October 22, 2012 at 8:50 am

Oct 15, 2012

The Convenience of Clicking

A sense of ease and simplicity exists in uttering the words “I care about you” through a few sentences written on a card or an elaborate bouquet of flowers. The same sense of ease and simplicity should also be applied to online shopping, where we know we all want to get things done as quickly as possible.

Soon, consumers shopping online for the perfect bouquet will be able to checkout hassle-free as 1-800-FLOWERS.COM is added to the  list of leading eCommerce merchants that offer by Visa.

Today, is available at a growing portfolio of leading online retailers, ranging from and to Rakuten and Blue Nile. We’re seeing real traction behind these leading eCommerce sites that are now offering, as consumers and merchants alike have learned to appreciate the security, reliability and convenience of Visa.  Consumers benefit from a digital wallet service designed to make simple and secure online payments, without the bother of constantly entering card account numbers or billing and shipping information.

Let’s face it – life gets hectic. Deadlines loom, obligations arise and others rely on us to get the job done. When it comes time to truly take care of ourselves and our loved ones, we need services that help remove the hassle and allow us to breathe easier.

The joy of online shopping is as much about convenience as it is about the shoes, the flowers, the clothes you are acquiring for yourself or your loved ones, and brings more of these goods into your life, safely, quickly and simply.

Consumers are online, and Visa is where they want to shop. According to a Nielsen Global Online Survey, more than 85 percent of the world’s online population uses the Internet to make purchases – increasing the market for online shopping by 40 percent in the past two years.[1]

So, what are you waiting for? Start shopping!

[1] Nielsen Global Online Survey on Internet shopping habits


Posted by: Jennifer Schulz, Global Head of eCommerce on October 15, 2012 at 10:51 am

Jul 5, 2012

Millennials Believe in a Cashless Future

Let’s take a moment to envision the future – flying cars, hover boards, cars that run on oxygen instead of petrol. Impossible? Maybe not but with new technology and creative minds, the impossible keeps becoming possible everyday.

In fact, even today, many often think that a totally cashless world is impossible. But when we spoke to 18 to 28 year olds in a recent survey – the Visa Connecting with the Millennials study – a large majority of them believe the future will be a cashless one.

With online shopping, mobile banking and virtual games already at our fingertips, it’s not difficult to envision a near future where payments can be made at a click, wave or tap with nary a paper bill or coin in sight. Be it for shopping or bill payments, eight in 10 Millennials believe that they will one day be able to do this all online.

Millennials today are already leading a digital life, with sixty three percent of respondents saying that they currently make online transactions on their personal computers or laptops, and nineteen percent on their mobile phones.

The continued convergence of web, mobile and social networks is revolutionizing the way people shop and pay. With Visa payWave now on more NFC-enabled mobile phones, and a burgeoning infrastructure in place to support the development and acceptance of NFC mobile payments, it seems the stars are aligning – confirming the very real possibility of a cashless future.

Take a look at the video below and hear for yourself what these Millennials from India, South Africa and Singapore think about financial management, payments and life in general here:

For the full report on Visa’s Connecting with the Milliennials study and additional details on the study, please visit:


Posted by: Jag Mistry, Corporate Relations, Visa Inc. on July 5, 2012 at 9:45 am