Visa’s Blog – Visa Viewpoints


Nov 13, 2012


Wallets: Let’s Get Digital!

Our wallets are getting a makeover just in time for the holidays.  For as many as 55 million addressable cardholders, the transformation comes courtesy of three simple words: by Visa.

At Visa, we’re continuing our momentum in the modern wallet era by giving more people access to  Since our announcements with U.S. Bank and PNC, Visa has landed new strategic relationship with more than 50 additional financial institutions, meaning tens of millions of customers can make online payments using by Visa.

Historically, we’ve all been unpaid data entry clerks when it comes to online shopping, typing in account, bill-to and ship-to information nearly everywhere we shop online. Beginning today, that’s all about to change. Today’s consumer types in an average of 44 fields when shopping online, and gets you down to 5 or 6 (depending on if you’re sending to yourself or a loved one).

Signing up for through our bank partners and enrolling your Visa (or other U.S. issued payment cards) is simple.  Before you can say “SALE!” you can start shopping online from any PC, tablet or mobile device.

Don’t see your bank on the list of partners Fear not!  Visit to enroll online, and start your holiday shopping immediately at any of the 23 participating merchantsPacSun and Blue Nile are just a few of the leading eCommerce sites using, where you’ll enjoy a more simple, secure and personalized checkout experience.

You want to shop—and we want to make it easy for you to pay how you want (although we prefer Visa), when you want (no judging if you’re shopping in your pajamas at midnight) and with the safety and security that comes with the Visa brand.

Stay tuned for even more banks and merchants coming soon, and in the meantime, happy shopping.


Posted by: Jennifer Schulz, Global Head of eCommerce on November 13, 2012 at 5:08 am