Viewpoints

Visa’s Blog – Visa Viewpoints

PERSPECTIVES ON DIGITAL CURRENCY

Feb 5, 2013

Visa Inc.

What kind of traveller are you?

 

The last Global Travel Intentions Survey from Visa reveals that, on average, travellers plan to make four international trips over the next two years. So what kind of traveller are you? Do you plan your holiday right to the smallest detail or are you the kind that uses the free airplane toothbrush because you left yours at home? Do you like to use your holiday as an opportunity to empty your savings or do you like to travel on a shoestring? However you like to travel, keeping tabs on your money can be the difference between forgetting your worries and enjoying every moment or fretting about what’s left in your wallet and coming home with the holiday blues.  

Take the quiz to find out your travel personality type and get some quick money tips to really make the most out of your trip!

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Posted by: Jag Mistry, Corporate Relations, Visa Inc. on February 5, 2013 at 12:38 pm

Dec 10, 2012

#HolidaySuccess Tips for Small Business Owners: Post-Holiday Management

The New Year’s light at the end of the tunnel is near, but don’t let the last few holiday moments distract you from making the most of the holiday rush.

Our final blog series from USA Today small business columnist Rhonda Abrams, reminds small business owners what they need to do to help take advantage of the final days of the holiday season and make them last throughout the New Year.

For more information on other holiday planning advice, download the full Small Business Holiday Success Guide at www.visa.com/holidaysuccess

Happy Holidays!

Janet – @JZablock

Phew! We’re almost to the end of the holiday season. But that doesn’t mean you’re out of the holiday woods. You’ll still have post-holiday customers, and you certainly want to find ways to keep the customers you acquired during the holidays and turn them into year ‘round fans.

As you prepare for the post-holiday season, concentrate on four major objectives:

    1. Keeping holiday customers
    2. Redeeming gift cards
    3. Handling returns
    4. Planning post-New Year promotions

Keeping holiday customers. Every name and email address you capture, with consent, every new follower on Facebook or Twitter, is an extremely valuable lead and potential future customer for your business. After all, these folks have already sought you out—either by walking into your storefront, visiting your website, “liking” your Facebook page, or otherwise connecting with you.

Be creative about how you capture contact info. Of course you can simply ask people for their information at checkout, but you can also hold weekly drawings for gifts when people give you their business cards at your place of business or “like” you on Facebook or other social media, offer discount coupons on your eCommerce website if prospects register for your newsletter. (You do have a newsletter, don’t you?)

Just be sure to ask the customer’s permission before adding them to your mailing list – and of course, promptly honor any unsubscribe requests you receive.

Gift card redemption. One of the best things you’ll deal with after the holidays are all those customers coming to redeem gift cards, if you’ve offered them for sale during the holidays. Many of these customers may be new to you—the happy recipients of a gift card. So make sure you encourage them to sign up for your newsletter or Facebook page. Also, make certain you’re set up to give them excellent service—have enough inventory and staff to handle demand. Keep in mind, many gift card recipients spend more than the amount of the card, so be sure to merchandise your products or services well during this time.

Handling returns. If you have a physical location or are an eCommerce company, you’ll likely have some returns. Make sure you schedule extra staff for the first week or so after Christmas specifically to handle returns. And have a very clear and specific return policy in place (ideally, this should have been clear to buyers before they made a purchase). Your policies may be very strict, such as no cash refunds, only merchandise exchanges, and only items unopened in original boxes, but such policies discourage future purchases. You can certainly have more lenient policies if returns are rare. Whatever your policy, make sure your employees understand its terms. And emphasize to your staff the importance of accepting returns gracefully. Few things are more off-putting than a store that handles returns impolitely. Remember, your goal is to create lifelong customers!

Post-New Year promotions. Last but not least, as the holidays wind down, start thinking of creative ways to keep people coming in, even during the typical doldrums of late January and February. Tactics include:

  • Beginning-of-the-year sale
  • Two-for-one specials for slow periods
  • Multiple purchase packs of your goods or services
  • Loyalty programs
  • Free trials

If you’re diligent about capturing contact information (paying close attention to getting your customer’s consent first) throughout the holidays—and afterward—you could have a large audience for your 2013 marketing campaigns.

Enjoy!
Rhonda Abrams  @RhondaAbrams

Disclaimer:  Practice recommendations are intended for informational purposes only and should not be relied upon for legal, financial, tax or other advice.  When implementing any new strategy or practice, you should consult with your legal and financial advisors. Visa makes no representations and warranties as to the information contained herein.

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Posted by: Janet Zablock, Head of Global Small Business, Visa Inc. on December 10, 2012 at 1:17 pm

Nov 27, 2012

Visa Cardholders Spend $5 Billion Online Over Thanksgiving Weekend

Given the tremendous attention paid to shopping trends over the holiday weekend, we want to make sure everyone sees our press release from this morning regarding U.S. eCommerce spending results for November 23-26. For a bit of incremental context, take a look at this graphical view of eCommerce shopping trends over the long-weekend.

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Posted by: Visa Corporate Relations Team on November 27, 2012 at 11:36 am

May 21, 2010

Welcome to Visa Viewpoints

On behalf of Visa Inc., we’d like to welcome you to the “Visa Viewpoints” blog. This is our newest channel for communicating with those of you that keep tabs on us as a company or are interested in the growth of digital currency. Some of you may keep a close eye on Visa happenings and others may just check in from time to time. In any circumstance, we hope Visa Viewpoints will provide you with enough relevant and interesting content to warrant becoming a recurring destination in your internet browsing routine.

What kind of information can you expect to find here? The latest news from Visa and why it matters, of course. We also intend to share our viewpoints on relevant issues and, when appropriate, debunk any misperceptions we see persisting about Visa as a company or our industry at large. Importantly, we plan to cover the topics that we feel are most relevant to our audiences – and we hope you will play a part in shaping the agenda through your thoughts and feedback.

You can also subscribe to our RSS feed for easy access to our latest posts.  Thanks in advance for checking back to see what we have to say. We look forward to beginning the conversation.

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Posted by: Visa Corporate Relations Team on May 21, 2010 at 9:41 am