eCommerce continues to accelerate worldwide with online shopping becoming the preferred way to shop for many consumers. This growth in digital commerce requires businesses to prevent card-not-present fraud and ensure good transactions are seamlessly approved.
Visa pioneered the original 3-D Secure protocol more than 15 years ago to protect
eCommerce transactions by providing an additional layer of identity verification
before authorization. 3-D Secure (3DS) enables the exchange of data between the merchant,
card issuer and, when necessary, the consumer,
to validate that the transaction is being initiated by the rightful owner of the account.
Next generation authentication to make global eCommerce secure in real-time.
Visa worked with other payment brands to develop the next generation of the protocol—EMV 3-D Secure. Visa Secure is Visa’s global EMV 3-D Secure program that makes authentication simple, lowers friction for consumers and helps prevent card-not-present fraud.
Learn more about how EMV 3-D Secure makes eCommerce transactions more secure in real time.
Get a one-page overview of how EMV 3-D Secure works.
Please refer to the Visa Secure Services site for the approved list of 3-D Secure vendors and documentation to become compliant.
Immediately access the Visa Secure badge assets, brand guidelines, and customer-facing FAQ.