Middle market businesses

Middle market businesses

Visa offers a range of solutions and insights to help middle market companies grow and innovate in the digital economy.

Visa knows the middle market

The middle market is a segment of businesses that sit between small businesses and large corporate, often described as companies that generate annual revenues between $10 million and $1 billion. The middle market encompasses a broad range of companies with different revenue bands and is often further broken down by company size. These businesses are vital to the economy and account for about one-third of the private sector GDP and employment in the United States.

  • 85% of U.S. middle market B2B spend is not captured on commercial cards¹

  • 52% of middle market companies surveyed use personal cards for business expenses²

  • $7T U.S. B2B spend³

New possibilities

The middle market segment is one of the largest commercial segments and is growing steadily. Visa is committed to helping these companies succeed, and Visa offers a range of solutions and insights to help middle market companies grow.

Tools and resources

Visa is proud to be a trusted partner and enabler of middle market companies.

Visa Supplier Matching Service

The Visa Supplier Matching Service (Visa SMS) is a free online platform that enables medium-sized businesses to identify suppliers who accept Visa Business cards for payments.

Get started with SMS

Visa Commercial Preferred Solution (VCPS)

VCPS is more than a card, it is a solution designed to meet the needs of these businesses.

Learn more about VCPS

Unlocking Potential: Empowering the Emerging Middle Market

Examine some of the challenges, financial behaviors and digital solution needs of the middle market and how financial institutions can help them achieve growth.

Access the full report

Growth Corporate Working Capital Index 2024-2025 survey report cover

Growth Corporates Working Capital Index

Learn how middle market companies tap into working capital solutions to thrive and grow. Our 2024-2025 survey includes insights from CFOs and treasurers from across the globe.

Read the 2024-2025 survey

Commercial Offers

Offers designed to help your company save time and money.

Explore our commercial offers

NATIONAL CENTER FOR THE MIDDLE MARKET logo

National Center for the Middle Market (NCMM)

As a sponsor of the NCMM, Visa is closely aligned to research, programs, and support of the middle market.

Visit NCMM

Get in touch and stay up to date on how Visa is supporting the middle market

Contact the Middle Market team

Sources/Footnotes/Disclaimer

1Derived from RPMG data as reported in the 2019 Corporate Travel Card Benchmark Survey Results.

2Barlow Flash Panel commissioned by VBS.

3Data derived from Mercator - B2B Payments More Options Than Ever Before 2019; p2.