An innovative payment experience for an evolving industry
Visa Sensory Branding An innovative payment experience for an evolving industry
In a world where payments are evolving, Visa Sensory Branding signals trust, security and speed.
Explore the opportunity for your business
Explore the opportunity for your business
More information on the Visa Sensory Branding experience
More information on the Visa Sensory Branding experience
Answers to frequently asked questions on the sensory branding experience.
Does Visa charge merchants to use Visa Sensory Branding assets?
Visa offers the Visa Sensory Branding assets to you at no cost. Any costs related to implementation or maintenance are subject to the agreement between you and your payment solution provider, such as a POS terminal provider, merchant acquirer or payment processor.
Does Visa Sensory Branding make payments any longer?
Visa Sensory Branding is under one second in length and doesn’t add to the transaction time.
What if the payment hardware doesn’t support one or more of the sensory elements?
Elements may be combined or used individually, depending on hardware capabilities.
How do I integrate Visa Sensory Branding?
Explore the Visa Sensory Branding tools and resources. They’ve been designed to help you seamlessly add sensory branding to your payment solution.
SDKs
Integration for iOS, Android and web. Visa Sensory Branding SDKs contain front-end only animation, sound and haptic files. Customizations include color, size, sound and haptic.
Download our assetsNative Integration
Design assets and animation specifications are also available. Elements can be tailored for your payment solution.
Contact us for your solutionDoes the payment experience require all sensory elements?
All three Visa Sensory Branding elements (sound, animation and haptic vibration) work together to confirm an approved Visa transaction, and should all be included when supported by the payment hardware.
When does the Visa Sensory Branding begin?
Visa Sensory Branding should start immediately following a successful Visa event (e.g. approved transaction, successfully sending or receiving funds using Visa, etc.).
Is Visa Sensory Branding the same when using Visa Prepaid, Visa Debit or Visa Credit cards?
Yes. The customer experience should be consistent regardless of which Visa card is used.
Visa Brand Center
Visa Brand Center
Whether you’re representing a global bank or a bold startup, the resources provided here make it easy to let people know you’re part of a trusted network. That's why we're putting the power of the Visa Brand at your fingertips — to help you create strong connections with your customers.
Sources/Footnotes/Disclaimer
1Ipsos LLC, The Value of Visa, 2017
2Visa internal research, IPG Lab 2017