Powerful payments intelligence for better decision-making.
Visa Analytics Platform is a web-based, self-service analytics solution that puts payments data and insights at your fingertips. Our powerful peer benchmarking,¹ easy-to-understand dashboards, and customizable reports empower users across your organization to gain actionable payments intelligence — helping you make faster, more informed business decisions.
Executives
Assess business performance at a glance. New dashboards make it easy for you to gain key portfolio and peer insights — helping you identify potential growth opportunities faster and guide your business with more confidence.
Managers
Accelerate your ability to deliver actionable insights and reports with intuitive workflows and pre-built visualizations — empowering your team to make data-driven decisions.
Data Analysts
Get access to customizable reports with rich payments data to dive deeper and help answer detailed follow-up questions with less effort.
Better understand cardholder behavior
Analyze your cardholder engagement to increase card usage and loyalty.
- Drive early card activation and retention
- Track spending patterns across market segments, merchants, and geography
- Analyze spend behavior across digital and physical channels
*The data on this page is used for illustration only and does not reflect actual Visa data.
Assess portfolio performance
Analyze your portfolio performance to help identify revenue drivers.
- Identify portfolio growth rate drivers
- Better understand portfolio performance across market segments, merchants, channels, and geography
- Better monitor interchange amount and performance
*The data on this page is used for illustration only and does not reflect actual Visa data.
Reduce fraud
Review fraud volumes and reasons to help mitigate fraud-related losses.
- Identify potential high-risk market segments, merchants, geography, channels, and payment methods
- Better track fraudulent cards, cardholders, and transactions
- Enhance identification of prevalent fraud types
*The data on this page is used for illustration only and does not reflect actual Visa data.
Better understand merchant performance
Get merchant performance insights to help inform spend growth strategy.
- Identify merchants driving spend and those that are trending downwards
- Better track spend behavior by market segment, channels, and payment methods
*The data on this page is used for illustration only and does not reflect actual Visa data.
Manage risk
Streamline operations to help lower costs and deliver better customer experience.
- Better understand the approval rate and performance vs peers
- Identify decline rate and top decline reason codes
- Analyze disputes rate by market segments and reason codes
*The data on this page is used for illustration only and does not reflect actual Visa data.
Transform to a data-driven business
Faster access to insights and benchmarking data can help you improve decision making.
See what’s possible with Visa Analytics Platform
Powerful payments intelligence has already helped other financial institutions reimagine what’s possible.
¹ All benchmarks are based on competitive peer set.
The data on this page is used for illustration only and does not reflect actual Visa data.