Article
How AI agents are reshaping the path to purchase, and why trust matters.
Visa Intelligent Commerce (VIC) is our strategic portfolio for the age of AI agents — enabling agents, issuers, merchants and developers to transact with trust, speed and intelligence.
Your challenge
As digital commerce increasingly shifts toward AI agent-driven e-commerce a, companies face growing challenges to securely authorize payments, manage risk and maintain trust when transactions are initiated by AI, creating a gap between automation, security and seamless customer experiences.
Our solution
Visa Intelligent Commerce enables secure, trusted AI‑initiated transactions by embedding payment credentials, controls, authentication and protections into automated buying , helping companies close the gap between agentic commerce and safe, seamless payments.
As AI becomes part of how people discover, decide and buy, trust becomes more important than ever. Learn how OpenAI and Visa Intelligent Commerce are working together to help create secure, transparent and consumer-controlled commerce experiences for the agentic future.
4.8B Payment credentials across the Visa global network1
>175M Merchant locations that accept Visa1
300B+ Transactions processed annually on the Visa network1
“As agents are introduced to payment flows, one thing becomes clear: trust and security are the infrastructure that makes the entire system work. We’re moving with urgency and optimism to deliver the next era of commerce — powered by agents, built on Visa.”
Jack ForestellChief Product and Strategy Officer, Visa
Whether you're building native agentic commerce for enterprise clients or developing the next generation of consumer agentic e-commerce, Visa Intelligent Commerce gives you the solutions, developer tools, and ecosystem programs to do it right
Webinar
The race to define agentic commerce
As agentic commerce unfolds, the industry faces growing confusion, with unclear rules, fragmented approaches and no obvious place to begin.
Podcast
Visa president of technology talks AI, digital currency and what it takes to move trillions securely.
Article
Visa introduces the Model Context Protocol (MCP) Server, a secure integration layer for AI agents and large language models to connect directly to Visa Intelligent Commerce APIs.
Article
The shift to AI-led buying is accelerating. Our latest research outlines the trust, standards and safeguards that can turn early adoption into consistent growth and engagement.
Announcement
Earlier this year Visa introduced Visa Intelligent Commerce, an initiative to empower agents to shop and buy.
Visa Spotlight
See how AI agents are transforming product discovery and purchases with Visa Intelligent Commerce for secure, seamless shopping.
Visa Developer Center
Visa launches the Trusted Agent Protocol, a framework that enables secure agentic interactions by verifying agents and blocking malicious bots.
Trends and insights
A series of articles considering the involvement of agentic AI in potential commercial scenarios.
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What is agentic commerce exactly?
Agentic commerce refers to commerce experiences where AI agents help consumers or businesses discover products, make decisions and complete parts of the purchasing journey. This can range from comparing products and initiating checkout to completing transactions with user permission. As AI agents play a larger role in commerce, trusted infrastructure, secure payments and clear controls become essential to helping these experiences scale safely.
What is an agentic commerce protocol and why does it matter?
An agentic commerce protocol provides a standardized way for AI agents, merchants and platforms to communicate and transact securely. Common standards help support authentication, authorization, fraud protection and merchant controls, making agentic commerce more trusted, interoperable and scalable across the digital commerce ecosystem.
How can businesses enable agentic commerce while maintaining trust and control?
Businesses can enable agentic commerce by adopting trusted technologies, standards and payment infrastructure that support secure AI-assisted and AI-initiated transactions with clear controls and transparency. This may include spending limits, approval workflows, authentication requirements and trusted identity signals that help consumers, merchants and financial institutions participate with confidence.
Visa Intelligent Commerce
Sources/Footnotes/Disclaimer
Product is currently in the process of deployment and should be understood as a representation of the potential features of the fully-deployed product. The final version of this product may not contain all of the features described here.