Oman’s payments ecosystem is rapidly modernizing, driven by rising card penetration, national digitalization priorities, modern POS solutions and evolving consumer expectations for fast, secure and contactless payments.

For many merchants in Oman, their online and in-store payment acceptance experiences remain disconnected, adding complexity to day-to-day operations and limiting their ability to meet customer expectations for a seamless shopping experience. Merchants need a local provider that can offer a unified payment platform that could bring eCommerce and in-store payments together through one relationship and one integrated solution.

Amwal Pay, a licensed PSP operating in the Sultanate of Oman serving a growing base of eCommerce merchants, wanted to address the need for a unified solution that delivers a consistent and seamless payment experience across every channel while simplifying operations.

To help merchants simplify card payment acceptance and meet the growing demand for digital commerce, Amwal Pay worked with Visa Acceptance Solutions to expand into card present acceptance. This marks Oman’s first card present POS solution by a licensed local PSP deployed on Visa infrastructure.

Visa Acceptance Solutions brings together Visa Card Present Connect, Decision Manager and gateway processing to help Amwal Pay connect card payment acceptance and fraud management across online and in-store channels, creating a stronger foundation for merchants to expand beyond eCommerce.

Our secure payment processing solution allows merchants to manage their eCommerce and in-store card present payments through a unified omnichannel platform that combines Visa-backed security and reliability with Android Smart POS technology, local support and streamlined onboarding.

By extending its existing eCommerce payment capabilities into the physical store, merchants can:

• Reduce the complexity from managing separate payment systems
• Support the expansion of payment acceptance with streamlined onboarding
• Get guidance and expertise from responsive, local support

With a unified experience backed by the Visa payment network, merchants can now support both online and in-store acceptance through a single provider relationship and settlement view, as well as offer a seamless payment experience across all the places they interact with their customers.

Amwal Pay and Visa have deployed Android Smart POS terminals and created a scalable path to migrate the company’s 1,500 existing eCommerce merchants onto the unified, omnichannel solution.²

Using Visa payment processing technology, this collaboration helps strengthen payment acceptance capabilities for merchants like:

• Retailers looking to deliver faster, more seamless checkout experiences
• Restaurants and cafés that need flexible, mobile payment acceptance
• Grocery stores managing high transaction volumes and repeat purchases
• Hospitality businesses seeking secure, reliable payment experiences for guests
• Healthcare providers requiring trusted and dependable payment acceptance
• Small and medium-sized businesses looking to simplify payments across channels
• Service providers, large enterprises and government suppliers seeking a unified approach to online and in-store payments

With Visa-powered infrastructure, modern POS solutions and local support, Amwal Pay gives merchants a simpler way to manage eCommerce and in-store payments.