Visa e-commerce experience (Vee)
We’re reshaping online payments to match the
performance of face-to-face transactions – ensuring
consistency, simplicity and security, every time.
Smooth. Simple. Secure. For everyone, everywhere.
Smooth. Simple. Secure. For everyone, everywhere.
With advancements in technology, e-commerce has
come on in leaps and bounds
With advancements in technology, e-commerce has come on in leaps and bounds
+13.8% YoY growth in online spend.¹
>50% of payments are tokenized.²
But three major challenges still affect sales conversion
But three major challenges still affect sales conversion
What if online payments could always be as fast, simple and secure as face-to-face?
Imagine a world where...
- You never need to enter your card details manually.
- One-time passcodes and redirects are a thing of the past.
- Every transaction is simple and secure.
Turn potential into real results with Visa’s trusted solutions
Turn potential into real results with Visa’s trusted solutions
We’re enhancing two of our most widely used and trusted solutions – Visa Token Service and Visa Secure. These upgrades will provide more choices for clients to optimise performance by driving down fraud, improving data sharing and enhancing data quality.
Explore our solutions
Explore our solutions
Visa Token Service
Visa Token Service replaces sensitive card details with secure tokens –reducing fraud and boosting authorization rates.
Visa Secure
Visa Secure enables more transaction data to be shared, adding a layer of security to help reduce fraud and boost approval rates.
Click to Pay
Visa Click to Pay is a token-based solution that replaces the need for manual PAN entry – providing a secure, effortless online payment experience to help keep up with customer expectations.
Visa Payment Passkey
Visa Payment Passkey replaces traditional passwords with on-device biometric verification – delivering a simple, secure and reliable online payment experience.
In conversation: the future of payments is closer than you think
In conversation: the future of payments is closer than you think
Hear directly from the experts on the tech reshaping online payments – unpacking how enhanced data, biometric authentication and tokenization are redefining speed, security and simplicity for the digital age.
Insights: The future of payments is closer than you think
Triona Smith, Director of Digital Solutions Go To Market joins host David M. Brear to explore the future of payments through two lenses: the real-world challenges merchants and payment providers face today, and the innovations shaping how we’ll pay in 2030.
Tokenisation and AI: The tools for a smooth and secure shopping experience
Arnab De, Head of Digital Products and Go-To-Market at Visa discussed the three major obstacles for a frictionless shopping experience: security, inconsistent user experience, and data quality.
Ready to shape the future of digital commerce?
Ready to shape the future of digital commerce?
Take a confident step to success with Visa.
Additional resources
Additional resources
Visa e-commerce experience overview
Explore how Visa is building the future of e-commerce with Vee
Visa Token Service and Visa Secure enhancements
Discover the latest enhancements to Visa Token Service and Visa Secure
EMV® is a registered trademark in the U.S. and other countries and an unregistered trademark elsewhere. The EMV trademark is owned by EMVCo, LLC.
1. European e-commerce revenue, Statista, October 2024
2. Visa Europe Acquired CNP transactions in October – December 2024
3. VisaNet data, February 2024 – 2025.
4. Tokens vs PAN. VisaNet Data up to December 2024.
5. Authenticated vs unauthenticated PAN. VisaNet Data up to December 2024.