Strategy

We help clients formulate payments strategies to drive growth and profitability, compete in the digital economy and address key topics such as open banking, real-time payments and emerging third-party platforms. For example:

• Artificial intelligence
• Market expansion
• New product development

Portfolio optimization

We help clients identify the right customers and best portfolio actions that drive acquisition, engagement and retention. For example:

• Lifecycle management
• Loyalty program optimization
• Usage growth

Digital

We support clients to develop and execute digital strategies that address issues such as top of wallet, card on file, activation and ongoing engagement. For example:

• Digital banking experience
• Digital bank strategy
• Digital card acquisition optimization
• Product and experience design, UX/UI, customer research

Artificial intelligence

We help clients define their artificial intelligence (AI) strategy, including leveraging generative AI. For example:

• Discovery and planning
• Identify use-cases across acquisition, engagement, and authorization and fraud optimization
• Utilize 150+ propriety AI models

Implementation support

With Visa Managed Services for Advisory, we support the execution and implementation of recommendations and wider value-added services product enablement by mobilizing teams on-site and partnering with clients to help scale competitive advantage and operate to succeed in the digital age.

Risk

We help clients better manage risk and fraud while optimizing the customer experience. For example:

• Fraud management
• Authorization performance review
• Cybersecurity assessment and enterprise fraud strategy