Click to Pay offers a new standard in online checkout
Click to Pay offers a new standard in online checkout
Click to Pay helps deliver a secure, effortless online checkout for your customers.¹
Click to Pay removes the complexities of online checkout
Click to Pay removes the complexities of online checkout
Like contactless, but online
Like contactless, but online
Enable payments worldwide
ENHANCED CHECKOUT Enable payments worldwide
Reduce manual key entry
TRANSFORMED TRANSACTION Reduce manual key entry
View linked Visa cards at checkout
CARD PRESENTATION View linked Visa cards at checkout
Click to Pay helps maximize conversions
Click to Pay helps maximize conversions
Authorization rate lift 4.3% Global average for Visa Token CNP (Card-Not-Present) transactions vs PAN transactions³
Our Click to Pay partner finds lasting results
Our Click to Pay partner finds lasting results
"We’ve seen an uplift in authorization rates and merchants have noticed faster checkouts."
Fred PotterClick to Pay Product Manager, Adyen
Answers for the rest of your questions
Answers for the rest of your questions
What is Click to Pay?
Click to Pay is the new standard in online checkout and is an easy, secure way to checkout online or in app. Click to Pay is an EMVCo global standard and is tokenized by design. It enables a safer, faster checkout by removing the need for consumers to manually enter card details.
Here’s how it works:
- Consumers look for the Click to Pay iconduring checkout
- Enter their email address
- Confirm their identity
- Choose the card to use
- Complete the purchase, that’s it!
Which card brands/networks participate in Click to Pay?
Currently, Visa, Mastercard, American Express and Discover are participating in Click to Pay.
How is Click to Pay beneficial to merchants?
Click to Pay helps merchants in several ways, including:
- Reduces cart abandonment and improves sales conversion rates by eliminating cardholder manual key entry.
- Since Click to Pay is token-based, merchants enjoy the benefits of tokenization including higher authorization rates, up-to-date credentials and lower fraud.
- With Click to Pay seamlessly embedded into checkout pages, merchants can choose to maintain control of the checkout experience.
How does a merchant or partner sign up for Click to Pay?
Visa encourages merchants to work with their existing payment service providers on implementation options for Click to Pay. Merchants or service providers can also contact their Visa representative.
Turn browsers into buyers with Click to Pay
Turn browsers into buyers with Click to Pay
Join the many online retailers that choose to accept Click to Pay.
Sources/Footnotes/Disclaimer
- EMV® is a registered trademark in the U.S. and other countries and an unregistered trademark elsewhere. The EMV trademark is owned by EMVCo, LLC.
The Click to Pay icon, consisting of a double sequential right-pointing chevron, is a trademark owned by and used with permission of EMVCo, LLC. - A merchant’s individual results may vary.
- VisaNet, Oct–Dec 2023. Visa credit and debit global card-not-present (CNP) transactions for tokenized vs non-tokenized credentials. Auth rate is defined as approved authorizations divided by total authorization attempts based upon last attempt of a unique transaction.
- Adyen Click to Pay pilot in Visa Europe Region from 1st - 31st May 2024. Merchant individual results will vary.
UX is provided for illustrative purposes only.