Click to Pay | A new standard in online checkout

Built as an EMV tokenized solution,
Click to Pay ‍‍ helps deliver a secure, effortless online checkout for your customers.¹

Contact sales

Improve the online checkout experience to help maximize conversion rates, minimize the cost of fraud and avoid the complexity of storing payment data.

Click to Pay is easy, simple and convenient for online checkouts. Here’s what you can expect.

Click to Pay is an EMVCo standard that can seamlessly integrate into your existing checkout experience, providing a fast and easy checkout for your customers.

Mobile online checkout shows Click to Pay integration

Mobile online checkout with passcode verification to reveal linked cards

Replace manual entry of Primary Account Numbers (PAN) with tokenized card credentials so customers can shop online with ease.

Customers can choose to select any enrolled cards to expedite their checkout and help complete their purchase.

Mobile online checkout experience with linked Visa card options

Authorization rate lift 4.3% Global average for Visa Token CNP (Card-Not-Present) transactions vs PAN transactions³

Adyen uses Visa Token Services and sees big benefits, including a 4% authorization lift, compared to traditional guest checkout.⁴

"We’ve seen an uplift in authorization rates and merchants have noticed faster checkouts."
Fred PotterClick to Pay Product Manager, Adyen

Accepting Click to Pay is easy. However, if you still have questions about the process, we’re here to help.

What is Click to Pay?
Click to Pay is the new standard in online checkout and is an easy, secure way to checkout online or in app. Click to Pay is an EMVCo global standard and is tokenized by design. It enables a safer, faster checkout by removing the need for consumers to manually enter card details.

Here’s how it works:

Consumers look for the Click to Pay icon‍during checkout

Enter their email address

Confirm their identity

Choose the card to use

Complete the purchase, that’s it!
Which card brands/networks participate in Click to Pay?
Currently, Visa, Mastercard, American Express and Discover are participating in Click to Pay.
How is Click to Pay beneficial to merchants?
Click to Pay helps merchants in several ways, including:
Reduces cart abandonment and improves sales conversion rates by eliminating cardholder manual key entry.
Since Click to Pay is token-based, merchants enjoy the benefits of tokenization including higher authorization rates, up-to-date credentials and lower fraud.
With Click to Pay seamlessly embedded into checkout pages, merchants can choose to maintain control of the checkout experience.
How does a merchant or partner sign up for Click to Pay?
Visa encourages merchants to work with their existing payment service providers on implementation options for Click to Pay. Merchants or service providers can also contact their Visa representative.

Join the many online retailers that choose to accept Click to Pay.

Contact sales

EMV® is a registered trademark in the U.S. and other countries and an unregistered trademark elsewhere. The EMV trademark is owned by EMVCo, LLC.
The Click to Pay icon, consisting of a double sequential right-pointing chevron, is a trademark owned by and used with permission of EMVCo, LLC.
A merchant’s individual results may vary.
VisaNet, Oct–Dec 2023. Visa credit and debit global card-not-present (CNP) transactions for tokenized vs non-tokenized credentials. Auth rate is defined as approved authorizations divided by total authorization attempts based upon last attempt of a unique transaction.
Adyen Click to Pay pilot in Visa Europe Region from 1st - 31st May 2024. Merchant individual results will vary.

UX is provided for illustrative purposes only.

What is Click to Pay?

Which card brands/networks participate in Click to Pay?

How is Click to Pay beneficial to merchants?

How does a merchant or partner sign up for Click to Pay?

Sources/Footnotes/Disclaimer