Boost card usage with the new standard for online checkout

CLICK TO PAY Boost card usage with the new standard for online checkout

Simplify shopping, increase payment volumes and reduce fraud costs with Click to Pay.

Contact your Visa representative to enable it.

The digital commerce challenge

Online shopping’s booming – but the checkout? That can still be a sticking point for your cardholders, especially for guest users.

  • Up to 26% of consumers give up on an online purchase if it takes longer than 10 seconds¹

  • But 1/4 people are still manually entering their card details.²

  • The result? 84% of European consumers have abandoned an online purchase.²

Simplify online shopping with Click to Pay

When every second counts, delivering a fast, secure, and seamless checkout experience for your cardholders isn’t a luxury. It’s a must.

Want to see how it works? Watch below.

3 key benefits for issuers like you

Click to Pay can help you drive more payments, more security and more loyalty.

Click to Pay is already adopted by leading UK merchants and issuers

Back to carousel navigation controls

17 million Visa credentials are ready for Click to Pay⁶

  • 89% of consumers think Click to Pay is as good as, if not better, than other digital payment methods.⁷

  • 72% of consumers agreed Click to Pay provides an easy checkout experience.⁷

For Lloyds, Click to Pay is a win-win. It reduces friction for customers, increasing sales conversion and offers further protection against fraud

Lloyds Banking Group

Simple integration with your existing systems

With a single integration, Click to Pay brings the convenience
and security of face-to-face contactless payments 
to e-commerce.
Here’s how the process works for issuers connecting to the Click to Pay API.

Start offering Click to Pay to eligible cardholders as a card-level feature today

Contact your Visa representative to join the growing list of issuers offering Click to Pay and provide your cardholders with a faster, more secure way to check out online.

Sources

1. The 2025 State of Digital Experience Report, Conviva
2. E-commerce Consumer Research, Ipsos & Visa, Jan-Feb 2025, n=6,000 (UK, FR, DE, IT, ES, PL).
3. Click to Pay Visa pilot data, 2023.
4. The Future is Here: The methodologies behind Visa’s economic scenarios of the future. Visa Navigate. August, 2024.
5. Global Risk Team, Visa Net, CTP Fraud Rates, Oct 24‌- Feb 25‌.
6. Visa Net, Europe Click to Pay net non-expired cards in Europe, 2025.
7. Click to Pay Consumer Research, Ipsos and Visa, 2023.

Case studies, comparisons, statistics, research and recommendations are provided “AS IS” and intended for informational purposes only and should not be relied upon for operational, marketing, legal, technical, tax, financial or other advice. Visa Inc. neither makes any warranty or representation as to the completeness or accuracy of the information within this document, nor assumes any liability or responsibility that may result from reliance on such information. The Information contained herein is not intended as investment or legal advice, and readers are encouraged to seek the advice of a competent professional where such advice is required. All brand names, logos and/or trademarks are the property of their respective owners, are used for identification purposes only, and do not necessarily imply product endorsement or affiliation with Visa.