Click to Pay: A checkout experience built for today

Click to Pay: A checkout experience built for today

It makes online payments simple, secure, and effortless for you and your customers.

If only selling online had always been this simple

Sofia’s flower shop bloomed on the high street, but clunky checkouts held back online growth. With Click to Pay, she now offers customers a seamless, secure way to shop online – driving more orders, less friction, and loyal new customers.

From high street success to online growth with Click to Pay

Helping you improve your online checkout experience to maximise conversion rates, minimise the cost of fraud, and reduce the complexity of storing data.

Just like contactless, but online

Click to Pay delivers the same easy, secure checkout every time. Here's what you can expect.

ACCEPT PAYMENTS EFFORTLESSLY BUILT-IN CHECKOUT

Click to Pay, an EMVCo industry standard, integrates directly into your checkout to deliver a faster, consistent experience no matter what device or browser your customers use.

REDUCE MANUAL CARD ENTRY PASSWORD-FREE PAYMENTS

Using tokens and passkeys, customers skip typing card details. Payments stay secure while checkout stays smooth.

KEEP SALES FLOWING DONE IN A FEW CLICKS

With Click to Pay, customers complete their purchase in moments – no extra steps or delays.

Click to Pay helps to maximise conversions

  • 89% of consumers perceived Click to Pay as good as, if not better than other digital payment methods³

  • 20sec faster checkout vs. manual PAN entry⁴

Client testimonials

Ready to turn more browsers into buyers with Click to Pay?

Contact your Visa representative or Payment Service Provider today to discover how you can enable Click to Pay.

Frequently asked questions

Thinking about offering Click to Pay? Here’s what you need to know, from how it works to why it matters for your business.

¹Visa Net, on merchants live with CTP defined by 1 approved auth in Feb 2024 – Feb 2025.

²Global Risk Team, Visa Net, CTP Fraud Rates, Oct 24 – Feb 25.

³IPSOS Consumer research 2023 UK and Spain sample.

⁴Adyen EU Pilot.

⁵Visa Net, Europe Click to Pay net non-expired cards in Europe as of October 2025.